When Easter Comes Early, HoneyBaked Makes it Easy

Premium Retailer Prepares for the "Unofficial Ham Holiday"

ATLANTA - March 25, 2013 // PRNewswire // - If you look forward to having ham as the centerpiece of your Easter meal, you're not alone. A recent study* conducted by Shopper Sciences revealed that 53 percent of those surveyed serve ham at Easter. With an early Easter on Sunday, March 31, HoneyBaked stores are offering extended hours now through Easter Sunday for added convenience, and employees are ready to assist with hams of any size to support the "Unofficial Ham Holiday."

"Our customers have relied on us year after year to provide convenient and memorable meals, so they can spend less time in the kitchen and more time with friends and family," said Maggie DeCan , HoneyBaked** COO.

HoneyBaked makes Easter easy and delicious by offering only the leanest, most flavorful moist and tender bone-in half hams you'll find anywhere – without any added water or juices. Often imitated but never replicated, Honey Baked Hams are fully cooked, ready to serve and hand-finished in store with HoneyBaked's sweet, crunchy glaze.

To complete your Easter meal, HoneyBaked stores also carry fully cooked and hand-glazed Smoked or Roasted Turkey Breasts and an array of premium sides and desserts, such as Sweet Potato Souffle, Green Bean Casserole, Apple Caramel Walnut Pie and many more.

"For a small Easter brunch or a larger family gathering, HoneyBaked is ready to assist," DeCan adds. "With an early Easter, we encourage everyone to let HoneyBaked do the work so you can enjoy quality time with loved ones on this special day."

* Study conducted by Shopper Sciences commissioned by HoneyBaked Ham, with over 3,000 sample respondents.
** The HoneyBaked Ham Co. of Georgia

About HoneyBaked

HoneyBaked was founded in 1957 and is a premium food retailer known for the most flavorful, moist and tender Honey Baked Hams® and Turkey Breasts you'll find anywhere, as well as a host of other fully cooked entrees, side items and desserts. HoneyBaked has become a tradition for families nationwide who can now shop at more than 400 HoneyBaked locations. To become a HoneyBaked franchise owner, visit www.honeybakedfranchise.com or call 866.968.7424.

SOURCE HoneyBaked

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