Robeks Smoothie Franchise Plans Expansion in Miami
MIAMI, FL - (Marketwire - Mar 26, 2013) - The nation's premium healthy smoothie and juice bar franchise, Robeks, plans to expand its footprint in South Florida.
The smoothie franchise's first store opened in Miami in 2006, and the brand grew to three stores in spite of the recession as the city embraced premium smoothies and fresh squeezed raw juices. With the economy growing again, and with the rollout of a revamped menu that has boosted sales, Robeks is ready to accelerate its growth.
"We brought Robeks to Miami because we wanted to give back something healthy to the community," said Usama Issa, the regional director for Robeks in Miami. "When I see someone and they've lost weight or gotten great results by combining exercise and Robeks, that really thrills me."
Issa, 30, and his sister Yasmin Issa, 26, took over from their parents, who opened the first area Robeks in 2006 in Kendall. A second Robeks opened in Homestead in 2008, and the Issas opened a third in Hialeah in 2011.
Robeks offers entrepreneurs a business model that matches several emerging trends in the food industry.
Millions of Americans are responding to the nation's obesity and other health crises by adopting more natural diets that substitute fruits and vegetables for processed food. Nationwide, smoothie sales doubled from 2007 to 2011, reaching $2.4 billion, and sales are continuing to grow.
Robeks offers a fast, convenient and tasty alternative to typical fast-food meals. Its smoothies and juices use naturally ripened fruits and vegetables that retain nutrients and live enzymes and natural flavor.
"Robeks has a delicious menu that emphasizes nutrition," said Robeks President and CEO Steve Davidson. "Robeks smoothies and juices don't just taste good, they are good. We've succeeded in Miami by delighting customers and winning their trust."
This year, Robeks has added green smoothies, fresh green vegetable juices and Greek yogurt smoothies to make its menu even healthier, and systemwide sales have grown.
To learn more about opening a Robeks franchise, visit www.RobeksFranchise.com.
Director of Franchise Development
Regional Director for Miami