Packaged Tea Has a New Look at Dunkin’ Donuts
New Tea Packaging Features Updated Design and Vibrant, Modernized Graphics
April 10, 2013 // Franchising.com // CANTON, MA - Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is putting hot tea in the spotlight this spring. Dunkin’ Donuts today unveiled a new look for its packaged hot tea, featuring a new design with more vibrant, modernized graphics. The new boxes of packaged tea, available in black, decaf and green varieties, will be arriving at participating Dunkin’ Donuts restaurants nationwide beginning today, for a suggested retail price of $5.99 for a 20-count box.
This year marks the 10th anniversary of the introduction of Dunkin’ Donuts’ signature hot tea, a proprietary blend of select high grown teas for high quality and taste. Dunkin’ Donuts’ traditional black tea is a well-balanced, bright and flavorful tea with an attractive amber color and a brisk taste. Dunkin’ Donuts’ green tea has a bright and verdant flavor with toasty top notes. All of the farms from which Dunkin’ Donuts sources its tea are members of the Ethical Tea Partnership, a not-for-profit organization established in 1997 to help build a thriving tea industry that is socially just and environmentally sustainable. Dunkin’ Donuts teas are sourced by a member of the Ethical Tea Partnership to support the organization’s efforts to improve tea farmers' lives and environment, and ensure a sustainable tea supply for the future.
“As someone who was born and raised in England, I love my daily cup of hot tea, and I know first-hand how tea is an important part of daily life for people all across the world,” said Nigel Travis, Dunkin’ Brands’ Chief Executive Officer. “While Dunkin’ Donuts is famous for our coffee beverages, our hot tea continues to grow in popularity amongst our guests. We’re excited to give our packaged tea a new look in our restaurants, and to reinforce our leadership in offering a full variety of beverage choices to help keep people running at home or on-the-go.”
To learn more about Dunkin’ Donuts, visit www.DunkinDonuts.com or follow us on Facebook (www.facebook.com/DunkinDonuts) and Twitter (www.twitter.com/DunkinDonuts).
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for seven years running. The company has more than 10,000 restaurants in 32 countries worldwide. For the full-year 2012, Dunkin' Donuts' restaurants had global franchisee-reported sales of approximately $6.9 billion. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
SOURCE Dunkin' Donuts