Dickey’s Slow Smoked Texas Barbecue Heading to Winchester
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Dickey’s Slow Smoked Texas Barbecue Heading to Winchester

New Barbecue Restaurant Opens in Virginia

WINCHESTER, Va. - April 17, 2013 - (BUSINESS WIRE) - Dickey’s Barbecue Pit will open its newest location in Winchester, Virginia on Thursday, April 18 at 11 a.m. The first 100 guests in line will receive a free Pulled Pork Big Barbecue sandwich.

“Dickey’s really fits into the culture of Winchester,” said local owner Maricela Messner. “We offer the delicious flavors of barbecue with the convenience of a fast casual restaurant atmosphere to this great community. I hope people will think of Dickey’s Barbecue as a friendly group of folks that are passionate about serving outstanding barbecue.”

Messner is originally from Houston, Texas. She and her husband moved back to the East Coast almost 2 years ago. For the past 15 years, Messner held senior leadership roles for companies such as AT&T, Best Buy, and Citibank. She also served in the United States Army along with earning her Master's Degree in Strategic Leadership. Messner plans on opening three more Dickey’s Barbecue locations.

“Winchester is a growing part of the Shenandoah Valley,” said Messner. “It has a good balance of businesses and community orientation. The Dickey’s brand and values will be well received and we can’t wait to open and share our passion for great barbecue!”

The restaurant offers eight different smoked meats and 11 home-style sides, like fried okra. It features fall-off-the bone tender pork ribs, perfectly tender brisket and Dickey’s signature sauce. This new store is located at 2524 South Pleasant Valley Road and the store phone number is 540-665-1000.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 71 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to almost 300 locations in 43 states and holds the title of the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.


Dickey’s Barbecue
Kate Morganelli



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