April 17, 2013 // Franchising.com // FAIRFAX, Va. – ZIPS Dry Cleaners, an aggressively expanding Mid-Atlantic dry cleaning franchise chain, recently announced the continuation of its regional growth plans with the signing of three separate development deals totaling four new stores.
The deals have been signed with existing franchisees Carlos Cadenas, Russ Kaplan and Brett Vago – who own and operate a combined eight other stores – and will replicate the concept’s popular flat-rate model throughout Virginia, Washington, DC and southern Pennsylvania.
All four stores are expected to open by the end of the year.
“It’s an exciting time at ZIPS as we continue to develop our brand across the Mid-Atlantic region,” said Vice President of Franchise Operations Andy Cucchiara. “The region is primed for growth, and with the great success that Carlos, Russ and Brett have already experienced, it only made sense to open additional stores to satisfy the growing demand for inexpensive, quality dry cleaning.”
ZIPS’ success lies in its one-price model. A customer can have any item of clothing dry cleaned for $1.99. It doesn’t matter if the item is a necktie, a wedding dress or a pair of pants, the price is $1.99, half the industry average. Garments are cleaned on-site, allowing for same-day service.
To date, ZIPS has dry cleaned more than 100 million garments and saved customers an estimated $400 million on their dry cleaning bills.
There are currently 36 ZIPS stores, and Cucchiara estimates there will be 50 by the end of 2013 and as many as 80 by 2015. The growth will likely stay on the East Coast, but will push outside of the current footprint in the Mid-Atlantic region.
“Sensible growth is the name of the game at ZIPS,” Cucchiara added. “We’ve remained adamant about wanting to grow slowly and do things correctly rather than grow quickly and have a store fail. We pride ourselves on the fact that we’ve never had a store shuttered.”
Founded in 1996 and franchising since 2006, ZIPS Dry Cleaners’ successful business model is based on a concept revolutionary to the industry and clearly in high demand to today's dry cleaning customer – dry cleaning that is ready for pick-up the same day it's dropped off and all for a flat-rate price of $1.99. Headquartered in Greenbelt, MD, ZIPS operates 36 stores in the Mid-Atlantic region. For more information, visit www.321zips.com.
SOURCE ZIPS Dry Cleaners
Fishman Public Relations