April 24, 2013 // Franchising.com // VANCOUVER, Wash. – Papa Murphy’s, the under-the-radar take ‘n’ bake pizza concept unknown in some parts of the country, scored an upset victory in the food world, ranking #1 with consumers in two recently-released, prestigious consumer surveys. The big surprise: This underdog brand beat out full-service brands without having ovens, table service, delivery drivers, or bars! Instead, they relied on their dough made fresh daily in stores, 100% real mozzarella cheese, fresh veggies cut by hand and the premium meats that amply top every pie.
Just like Starbucks, Nike, and Costco, Papa Murphy’s is a cult brand that started in the Pacific Northwest and is quickly sweeping the nation as take ‘n’ bake becomes customers’ preferred pizza.
“Just like other 1st Choice brands out of the Pacific Northwest, as we expand our national footprint and more people try our fresh, high-quality pizza served hot out of their home oven, they get hooked and become fans for life,” says Ken Calwell, CEO of Papa Murphy’s, the world’s largest take ‘n’ bake pizza chain with 1,350 locations.
“Pacific Northwest brands have a very loyal following because they give customers a product or an experience they can’t get anywhere else,” explains Calwell. “In all of our stores, we come in early to make the pizza dough by hand, grate the 100% mozzarella cheese and slice our fresh vegetables. We help our customers create the highest-quality pizza to take home, bake and serve to their families fresh out of the oven. That difference is what makes us the best kept secret in restaurants. We are very thankful to be named #1 and proud that our owners invest in these extra steps so families can enjoy their perfect pizza.”
Papa Murphy’s has been steadily winning consumer-confidence polls because of unique offerings and brand positioning.
“We put all our money into our food,” says Calwell. “We may be the underdog in size, but not in flavor and customer satisfaction. We create our pizzas right in front of customers with the freshest ingredients to take home and bake in their ovens. We bring families together with food people love.”
Papa Murphy's Pizza has been named Zagat’s “#1 Rated Pizza Chain” for the past three consecutive years. The company currently operates more than 1,350 franchised and corporate-owned take ‘n’ bake pizza stores in 38 states and Canada. Papa Murphy’s core purpose is to bring all families together through food people love with a goal to create fun, fulfilling family dinners that are easy and high quality. In addition to handmade pizzas, the company offers a growing menu of take 'n' bake items, including salads, Cheesy Bread, Cinnamon Wheels, and chocolate chip cookie dough. For more information, visit www.papamurphys.com. Find Papa Murphy’s on Facebook at www.facebook.com/papamurphyspizza.
SOURCE Papa Murphy's