Celebrate Spring With Baskin-Robbins' Line-Up Of New Menu Items Available Throughout The Month Of May

Baskin-Robbins Announces its May Flavor of the Month Blueberry Shortbread, Mixed Berry Waffle Cone and its Classic Coke® Float

CANTON, Mass. - May 1, 2013 // PRNewswire // - Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced a special line-up of new menu items for the month of May. Available now at participating Baskin-Robbins locations nationwide, the featured menu items include:

  • Blueberry Shortbread Ice Cream: The May Flavor of the Month features shortbread and blueberry-flavored ice cream with a tasty and textured lemon shortbread cookie swirl.
  • Mixed Berry Waffle Cone :  This new waffle cone option features a delicious mixed-berry flavor.
  • Blueberry Shortbread Milkshake: A delectable milkshake made with Blueberry Shortbread ice cream, milk and simple syrup.
  • Berry Waffle Crunch 31 Degrees Below®: Features smooth and creamy Baskin-Robbins vanilla soft serve blended with strawberry topping and crunchy Mixed Berry Waffle Cone pieces.
  • Coke® Float: This refreshing, creamy beverage is made with Baskin-Robbins' vanilla ice cream or soft serve and ice cold Coca-Cola®.

"With the weather warming up, we're excited to offer our guests a special line-up of menu items that celebrate the flavors of the season," said Stan Frankenthaler , Baskin-Robbins Executive Chef and Vice President of Product Innovation at Dunkin' Brands. "Our Blueberry Shortbread ice cream served in a Mixed Berry Waffle Cone combine the refreshing flavors of spring into one delicious frozen treat. We're also thrilled to add the Coke® Float, a classic ice cream parlor treat, to our menu this month."

In participating Baskin-Robbins shops nationwide in May, Blueberry Shortbread ice cream is available by the scoop – in a cup or in a Mixed Berry Waffle Cone – or as a Milkshake. The flavor is also available in fresh-packed pints and quarts, so ice cream lovers can bring this delicious flavor home to enjoy with family and friends or to create their own specialty ice cream desserts.* The new Coke® Float will be available at participating Baskin-Robbins locations nationwide for the months of May and June.

For more information about Baskin-Robbins and its wide range of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

(Photo: http://photos.prnewswire.com/prnh/20130501/NY04681 )
(Logo: http://photos.prnewswire.com/prnh/20121022/NY96752LOGO-b )

Contact:

Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Shakeaway
ShakeAway is a unique global company with stores popping up all over the world! Get involved in this fun, fast growing and profitable franchise now...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
The Dapper Doughnut
Hot mini donuts are taking the food industry by storm wherever they’re served and the gourmet dessert sector is booming. There is a growing...
WaveMAX Laundry
WaveMAX is the franchise for you. We are looking for professionals that want to build a multi-unit franchise empire.
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)