Fast-growing Salata Adds Five California Franchisees
“Next Generation Salad Bar” to add 20 locations; first opening is in Costa Mesa early summer.
May 16, 2013 // Franchising.com // HOUSTON – Salata, The Next Generation Salad Bar which specializes in fresh, tossed-to-order salads and salad wraps, today announced five new franchise development agreements that will bring 20 Salata restaurants to Southern California by 2015.
The Houston-based restaurant company announced its latest franchise opportunity in Q3 of 2012. The company opened its first Salata restaurant in California with its current franchise partner in City National Plaza in downtown Los Angeles in November 2011.
"Our first location in City National Plaza was the first seed we planted in the California market and it’s drawing crowds from the whole community,” said Berge Simonian, Salata founder and CEO. "Its success – as an opportunity that is healthy, profitable and meets the high standards of southern California diners – has generated a great deal of attention from potential franchisees. In fact, most of our franchisees become interested in Salata after dining with us and seeing the opportunity to be part of the concept.”
Franchisee Talal Beydoun will be the first among the new California franchisees to open a location, slated for summer 2013 at 2 Hutton Center Drive in Santa Ana, Calif., near the Costa Mesa Freeway. The location will have ample outdoor seating for enjoying southern California’s 300-plus days of great weather, along with bar seating indoors. Catering will be available for the flourishing area businesses.
"While Orange County has a wide range of healthy eating options, we have the triple combination of fresh ingredients, nearly unlimited choices and a very affordable price," said Mano El-Assaad, general manager of the new Santa Ana location. "We think businesses and residents will love the concept."
Unlike other salad bar restaurants, Salata’s salads and salad wraps are made and tossed for the customer. Customers can choose from Salata’s wide selection of more than 50 fresh ingredients, including lettuces, vegetables, beans, fruits, cheeses, seeds, nuts, dressings and proteins. All Salata salad dressings are hand-prepared in-house and are gluten-free.
Beydoun has plans to open six restaurants in Orange County in the next three years, and is eyeing real estate along the Costa Mesa Freeway in Irvine, Tusin, Newport Beach, Orange and Santa Ana.
Salata’s other four new Southern California franchisees plan to open restaurants in downtown Los Angeles, Sherman Oaks, up through Granada Hills and Santa Clarita, north of LA.
Founded in 2005, Houston-based Salata has 20 corporate-owned and franchise locations in Houston, Dallas and Southern California and has signed deals to open 40 more by 2016. The “Next Generation Salad Bar” concept offers tossed-to-order salads and wraps made from a selection of nearly 50 fresh, pure ingredients including an array of lettuces, vegetables, fruits, cheeses, seeds, nuts, chicken and seafood. All Salata’s dressings are made in-house and are also available for take-home purchase in 12-ounce bottles. Fresh-made soups, sliced breads and desserts round out the menu. Salata is currently seeking franchise partners throughout the U.S. For more information go to mysalata.com or facebook.com/mysalata.
Tracy Henderson | Ashley Bain