WALLINGFORD, Conn. - May 23, 2013 // PRNewswire // - For the second consecutive year, Edible Arrangements® is ranked as one of the leading online retailers by Internet Retailer magazine. Edible Arrangements® was named #100 on the publication's 2013 Top 500 list of the largest web merchants.
Thanks to a dynamic retail website, complementary digital marketing strategies, and continued enhancement and innovation online, Edible Arrangements® generates more than 50 percent of all franchise store revenue from online sales. The company also recently celebrated the most successful Mother's Day in company history.
"Our goal is to give Edible Arrangements® guests a complete online experience that is second to none," said Kaitlin Reiss , Vice President of E-commerce for Edible Arrangements International. "It's an honor to be named a 'Top 500' retailer for the second year in a row."
Edible Arrangements® launched its retail website when the company first began franchising in 2001, and the site has grown and evolved along with the franchise. Today, the company is working on a multi-phase website redesign. The latest version of EdibleArrangements.com, unveiled just before Mother's Day 2013, features advanced in-site search functionality, improved site navigation, a streamlined order process, new site content, enhanced local store pages and much more.
"Being recognized as a Top 100 e-retailer, among some of the most well-known online retailers in the world today, is a testament to the hard work and dedication of the Edible Arrangements® E-commerce team," Reiss added. "It also helps validate our mission to 'WOW' our online guests with a convenient, personalized, overall amazing experience. That's what we're aiming to provide."
Edible Arrangements® has tripled the size of its E-commerce team since 2010 and recently added three new team positions. The company is currently recruiting top professionals in E-commerce, as well as marketing, finance, legal, development, operations and administration. More information is available at http://www.ediblearrangements.com/About/Careers.aspx.
With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 Businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine two consecutive years in 2012 and 2013 and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements