Pancheros Mexican Grill Announces “Bob Gone Wild” to Celebrate Burrito-Making Tool’s Anniversary

May 24, 2013 // Franchising.com // CORALVILLE, IA – Pancheros (www.pancheros.com), a fast casual Mexican restaurant known for serving tasty Mexican food, announces its “Bob Gone Wild” contest to mark the sixth anniversary of the franchise’s special burrito tool, Bob. To celebrate “Bob The Tool” and its penchant for producing delectable burritos, Pancheros will be hosting a photo challenge starting May 24th, giving fans a chance to win free burritos for a year and a shot at a hot air balloon ride.

Pancheros salutes Bob, whose claim-to-fame is mixing ingredients for a uniform taste in each bite, by holding a contest where diners take the unique utensil out of the kitchen and into the wild. Participants are encouraged to get imaginative and take Bob to places it otherwise would never see, like the beach or an iconic landmark. To enter the contest, candidates must snap a picture of Bob somewhere outside of the tool’s original home and post it to Pancheros’ Facebook page. One fan will be chosen on May 31st and June 7th to win free Pancheros burritos for a year based on the creativity of their submissions. The contest will culminate on June 14th where the runner-up will be awarded with free Pancheros burritos for a year and one lucky participant will receive the ultimate grand prize of a hot air balloon ride along with a year of free burritos! Other standout entries will receive various surprise goodies from the burrito establishment.

“We’re delighted to celebrate Bob’s anniversary with this phenomenal photo contest,” said Rodney Anderson, President of Pancheros Mexican Grill. “We know our fans are going to get extremely creative and we can’t wait to see what ideas they come up with. We are always looking for ways to engage with Pancheros enthusiasts and spread the word about our good friend, Bob.”

For more information about Pancheros, please visit www.pancheros.com.

About Pancheros Mexican Grill

Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with “Bob the Tool” to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has more than 50 locations in the United States and the company plans to have 60 restaurants open across the country by the end of 2013. For more information, visit http://www.pancheros.com.

SOURCE Pancheros Mexican Grill

Contact:

Erin Morrissey
emorrissey@konnect-pr.com
213-988-8344

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