WALLINGFORD, Conn. - May 28, 2013 // PRNewswire // - Edible Arrangements®delivered its 12th consecutive record Mother's Day Week, helping moms across North America celebrate their special day. The pioneer and leader in fresh fruit arrangements and dipped-fruit treats marked its strongest Mother's Day Sunday ever, with a sales increase of 13 percent over 2012.
On what is annually one of its busiest weeks of the year, the 1,100+ Edible Arrangements® franchise locations worldwide processed orders for arrangements filled with over 6 million strawberries, over 1.5 million pineapple hearts and a variety of other fresh fruit. This is the 12th consecutive year Edible Arrangements® has set a Mother's Day sales record.
"Celebrating Mother's Day is our favorite time of year at Edible Arrangements®," said Tariq Farid , President and CEO of Edible Arrangements International. "There's nothing better than delivering a unique, delicious gift, and seeing that 'WOW' expression and smile. We hope all the hard working moms out there enjoyed their day this year."
The company also credits the holiday sales surge to the growing trend of healthy living and fresh fruit as a go-to snack.
"More and more, we see fresh fruit as the preferred choice when it comes to snacks and treats," Farid said. "These record-breaking numbers are also a testament to our loyal customers and especially to our dedicated franchisees and staff who go above and beyond in making each Mother's Day a special one."
With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 Businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements