Rita's Italian Ice Introduces Frozen Lemonade

New Thirst-Quenching Treat Just in Time for Hot Summer Days!

Guests Can Create their Own Frozen Lemonade for a Limited Time

TREVOSE, Pa. - May 28, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 625 outlets in 20 states, announced a new Cool Treat, Frozen Lemonades, which are now available for a limited time at all open Rita's Ice outlets through Labor Day, Monday, September 2, 2013. This tasty, refreshing new frozen beverage is perfect for hot summer days while people are on-the-go! Rita's Frozen Lemonades are a delicious blend of Rita's popular Alex's Lemonade Ice combined with a Guest's favorite Italian Ice. Rita's Alex's Lemonade Italian Ice is made with fresh lemon juice and creates the most delicious and thirst-quenching treat. Guests are encouraged to blend different fruit flavors of Italian Ice to craft their own signature Frozen Lemonade flavors.

"Our new Frozen Lemonades are so refreshing," said Jonathan Fornaci , chief executive officer, Rita's. "My favorite is to combine our Mango Ice with our Alex's Lemonade Ice for the most amazing Frozen Lemonade ever. There's nothing like it anywhere! "

Rita's named its popular Lemon Ice after Alex's Lemonade Stand Foundation, a national nonprofit dedicated to finding a cure for all kids with cancer. In honor of the Foundation's namesake, the late Alexandra "Alex" Scott, Rita's renamed its Lemon Ice "Alex's Lemonade." Lemon Italian Ice, one of Rita's original flavors when the company was established in 1984, is still one of the company's most popular flavors.

This year marks Rita's eighth annual Paper Lemon Fundraising Campaign and partnership with Alex's Lemonade Stand Foundation. Beginning June 5th and continuing through June 18th, all Rita's Ice outlets will encourage Guests to donate $1 for a paper lemon to raise money for the charity. The lemons will be used to build a "Wall of Hope," a visual tribute to the community's participation in the fundraiser, at each Rita's Ice location.

Rita's signature Italian Ice is a smooth and delicious frozen treat, made fresh daily and available in over 65 flavors, including one of the most popular flavors, Alex's Lemonade Ice, which is used in Rita's Frozen Lemonades, available now through September 2, 2013. For a list of Rita's locations please visit: www.ritasice.com.

With its motto, "Ice, Custard, Happiness," Rita's has been dedicated to serving up a big dose of happiness with its freshly made, delicious "Cool Treats" since 1984.

About Rita's Franchise Company

Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 625 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with its freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

SOURCE Rita's Italian Ice



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