TORONTO, ONTARIO - (Marketwired - May 31, 2013) - Here's the scoop of the day: Baskin-Robbins, the world's largest chain of ice cream specialty shops, will sell 2.5 oz scoops of ice cream tomorrow for just 31¢ as part of a campaign to thank guests for their patronage and support one of the world's leading paediatric hospitals. The sweet discount will be offered on June 1st from noon to 5 p.m. at the 74 Baskin-Robbins locations in the Greater Toronto Area, along with balloon twisting, face painting and live entertainment at select participating locations. The event will also kick off a month-long fundraising drive to benefit SickKids Foundation, which raises funds on behalf of The Hospital for Sick Children (SickKids) in Toronto.
"We're proud of our more than 40 year heritage in Canada and are so grateful to our loyal guests in Toronto and its neighboring communities," said Bill Mitchell, President, Baskin-Robbins U.S. and Canada. "We're excited to give back to our guests with our 'Cones for the Community' celebration this weekend, and look forward to supporting the local community with our month-long fundraising drive to benefit SickKids Foundation."
As part of the "Cones for the Community" event, Baskin-Robbins franchisees throughout the Greater Toronto Area have donated $3,100 to SickKids Foundation and will collect in-store donations throughout the month of June to benefit the Foundation. Guests who make an in-store donation will be given a decorative paper cone on which to sign their name and post in their neighborhood Baskin-Robbins shop. The paper cones will serve as a visual that showcases the collaborated effort of the local community and Baskin-Robbins to bring health and happiness to children.
"We are grateful for the support we receive from partners like Baskin-Robbins, who help make our work in improving the lives of children possible," said Adrian Horwood, Vice President, Corporate Partnerships, SickKids Foundation. "The funds raised as part of the 'Cones for the Community' initiative will have a lasting impact on the wellbeing of children in our community and beyond."
The Baskin-Robbins "Cones for the Community" celebration will be taking place at participating shops in the Greater Toronto Area, including locations in Barrie, Brampton, Burlington, Cambridge, Hamilton, Kitchener, Markham, Mississauga, Oakville and Toronto. For more information about Baskin-Robbins or to find a nearby location in the Toronto area, please visit www.BaskinRobbins.ca.
More information about SickKids Foundation can be found at www.sickkidsfoundation.com.
* Limit three 31¢ 2.5 oz ice cream scoops per customer.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at nearly 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavours and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (NASDAQ:DNKN) family of companies. For further information, visit www.BaskinRobbins.ca.
Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the largest charitable funder of child health research, learning and care in Canada. Philanthropy is a critical source of funding for SickKids - one of the world's foremost paediatric health-care institutions. For the fiscal year ending March 31, 2012, SickKids Foundation made an investment of $61.3 million in children's health, a direct result of community and corporate support. For more information, please visit www.sickkidsfoundation.com.
(416) 341-9929, Ext. 222
(416) 341-9929, Ext. 221