• Home:
• News:
• Baskin-Robbins:

Baskin-Robbins Kicks Off Summer By Reinventing Vanilla Ice Cream With Its June Flavor of the Month, Triple Vanilla

By: Baskin-Robbins |  4 Shares     80 Reads

Triple Vanilla Joins Baskin-Robbins' Lineup of Innovative Summer Flavors

CANTON, Mass. - June 3, 2013 // PRNewswire // - Baskin-Robbins, the world's largest chain of ice cream specialty shops, is putting a new spin on three classic Baskin-Robbins flavors with the introduction of Triple Vanilla, its June Flavor of the Month. Featuring a swirl of Baskin-Robbins' Classic Vanilla, French Vanilla and Vanilla Bean ice creams, Triple Vanilla is a delicious combination of flavor that ice cream lovers nationwide can enjoy as they welcome the summer season.

"As part of our kick-off to summer, we wanted to put a fun twist on vanilla - one of the most popular ice cream flavors amongst our guests worldwide," said Stan Frankenthaler , Executive Chef and Vice President of Innovation at Dunkin' Brands. "With Triple Vanilla, we're celebrating the all-time classic flavor by combining three delicious vanilla ice creams into one to create a new way for our guests to enjoy a timeless favorite. We also hope our guests will enjoy our full lineup of innovative summer flavors that will help keep them cool throughout the summer."

In participating Baskin-Robbins shops nationwide in June, Triple Vanilla ice cream is available by the scoop – in a cup or cone – and fresh-packed pints and quarts*. Also available this month, guests can enjoy any of their favorite ice cream flavors in the Mixed Berry Waffle Cone, a traditional waffle cone infused with mixed berry flavor to create an all-new flavor experience.

For ice cream lovers who are looking for a great tasting summer treat that is also better-for-you, Baskin-Robbins is offering a lineup of premium churned light, no sugar added, sorbet and frozen yogurt flavors that are a part of its BRight Choices® menu. These flavors will be available at participating Baskin-Robbins shops across the U.S. at select times during the summer months. The summer flavor lineup will include:

• Watermelon Chip (Ice) : Refreshing watermelon-flavored ice and real chocolate 'seeds.'
• Toasted Marshmallow Chip (Premium Churned Light): Fluffy and gooey light toasted marshmallow-flavored ice cream with a chocolate marshmallow ribbon and chocolate chips.
• Pineapple Coconut (No Sugar Added): A "desserted island" treat, featuring reduced-fat pineapple and coconut-flavored ice cream, with chunks of pineapple.
• Maui Brownie Madness (Frozen Yogurt): Chocolate frozen yogurt with chunks of brownie and macadamia nuts, with ribbons of chocolate fudge.
• Lemonade Iced Tea (Sorbet): A perfect blend of lemon and tea-flavored ice that celebrates two of the summer's most popular thirst quenchers.

For more information about Baskin-Robbins, its June Flavor of the Month and its lineup of summer flavors, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins) or on Twitter (www.twitter.com/BaskinRobbins).

*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

Contact:

Justin Drake
Dunkin' Brands
781-737-5200
justin.drake@dunkinbrands.com

SOURCE Baskin-Robbins

###

Comments:

comments powered by Disqus