June 03, 2013 // Franchising.com // AUSTIN, Texas – Route 66, also known as the Main Street of America, is the inspiration behind Schlotzsky’s® latest menu additions. Running from Chicago to California, the historic stretch of highway winds its way through numerous states, incorporating a variety of different cultures, tastes and flavors. From now until August 25, the home of The Original® round-toasted sandwich will feature these flavors in three signature sandwiches.
After the initial leg in 2010, which was the most successful summer promotion in company history, Schlotzsky’s extended its journey down Route 66 to the fall season. Gearing up for another trip, which combines the flavors of the last two promotions, Schlotzsky’s has brought back the Windy City Pastrami & Swiss, California Chick and Albuquerque Turkey.
“Back in 2010, our guests fell in love with the bold, regional flavors of the Route 66 promotion,” said Kelly Roddy, president of Schlotzsky’s. “We could not be more excited to bring back these crowd-favorite sandwiches and celebrate this historic stretch of highway again this summer.”
The three signature sandwiches include:
Schlotzsky’s restaurants offer guests more than 15 different sandwiches on its famous, round freshly-baked buns, as well as gourmet pizzas made with Fresh-from-Scratch® crusts, freshly made-to-order tossed salads and a variety of soups and delectable desserts.
Since 1971, Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest quality sandwiches, pizzas, salads and soups available today. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick, healthful and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in Azerbaijan, Turkey, China, South Africa and Kuwait. Schlotzsky’s is owned by FOCUS Brands Inc.®, the franchisor and operator of more than 3,300 Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® locations and Seattle’s Best Coffee® on certain military bases and in international markets. For more information, visit www.Schlotzskys.com.
Fishman Public Relations