SUBWAY® Restaurants And Disney Collaborate For Release Of "Monsters University" And "The Lone Ranger"
MILFORD, Conn. - June 17, 2013 // PRNewswire // - This June, SUBWAY® restaurants, the world's largest restaurant chain, and The Walt Disney Company will celebrate one year of working together with the announcement of two additional movie integrations: Disney-Pixar's "Monsters University" and Disney/Jerry Bruckheimer Films' "The Lone Ranger." In 2012, SUBWAY® restaurants and Disney collaborated on films including Disney-Pixar's "Brave," Disney's "Frankenweenie" and Walt Disney Animation Studios' "Wreck-It Ralph," recently winning the award for "Best Promotional Campaign" around these movies at the 2013 Cynopsis Kids Imagination Awards.
This summer, SUBWAY®, "The Official Training Restaurant for Monsters Everywhere," is working with Disney•Pixar for the much anticipated release of "Monsters University"on June 21. The prequel to 2001's "Monsters, Inc.," this 3D animated family comedy features the genesis of the friendship between monsters Mike Wazowski (voice of Billy Crystal) and James P. Sullivan, "Sulley" (voice of John Goodman), as they arrive at college in pursuit of their dreams to become professional Scarers.
Throughout the month of June, monsters will make cameos in SUBWAY® commercials and all SUBWAY® Fresh Fit For Kids™ meals will come in a "Monsters University" reusable backpack. This "too cool for school" accessory comes with a code and a chance to win a free ticket to see the movie as part of the "Your Ticket to Fresh" promotion, with thousands of winners daily.
The action-adventure "The Lone Ranger," which hits theaters on July 3, tells the story of Native American warrior Tonto and man of the law John Reid and their fight against greed and corruption. SUBWAY® worked closely with Disney and Jerry Bruckheimer Films on exclusive commercials featuring content from "The Lone Ranger." Throughout June and July, fans can look for codes on specially marked Lone Ranger 30 oz. cups and avocado sandwich wrap stickers. The codes access free plays on the new "Partner Up And Win" interactive game on www.subway.com, offering fans the chance to win cash, rides, adventures and more. Customers can also receive playing codes through SUBWAY® social media channels, and by tweeting a photo with Johnny Depp and Armie Hammer standees found in SUBWAY® locations across the U.S.
"Collaborating with Disney allows us to connect with kids and families in new ways," said Michelle Cordial, Director of Marketing Development for SUBWAY® restaurants. "We are reinforcing to families the importance of healthy eating and the empowerment they get at Subway."
The SUBWAY®-Disney relationship stems from a shared value of family, and the importance of educating children on eating right and leading healthy, active lifestyles. SUBWAY® Fresh Fit for Kids™ meals, which include a low-fat sandwich paired with apple slices and low-fat milk or bottled water, provide a smarter choice for parents looking for a fresh, quick meal for their kids. All kids' meals have the American Heart Association's Heart Check Meal certification, meeting all nutritional criteria set by the AHA. Also, the Center for Science in the Public Interest (CSPI) recently recognized SUBWAY® restaurants as the only chain to meet their standards for children's meals.
"We are thrilled to continue our promotional collaboration with Subway on 'Monsters University' and 'The Lone Ranger,'" said Don Gross, Vice President, Promotions, Walt Disney Studios Motion Picture Marketing. "Disney's focus on families and Subway's range of healthy choices make a perfect pair, and together we can create a lot of fun and innovative opportunities for consumers."
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, and with regional offices in Amsterdam, Beirut, Brisbane, Miami and Singapore, the SUBWAY® brand was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. Their partnership, which continues today, marked the beginning of a remarkable journey – one that has made it possible for thousands of individuals to build and succeed in their own business.
In 2012, SUBWAY® restaurants became the first and only quick service restaurant to meet the American Heart Association's Heart-Check Meal Certification Program nutritional criteria. In 2011, for the third straight year, the SUBWAY® brand was ranked "number one" by consumers in the Zagat® Fast Food Survey in the "Healthy Options," "Most Popular" and "Top Service" categories for food brands with 5,000 or more locations.
For more information about the SUBWAY® chain, visit http://www.subway.com.
Find us on Facebook: Facebook.com/subway. Follow us on Twitter: twitter.com/subway.
SUBWAY® is a registered trademark of Doctor's Associates Inc.
About "The Lone Ranger"
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster "Pirates of the Caribbean" franchise, comes Disney/Jerry Bruckheimer Films' "The Lone Ranger," a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
"The Lone Ranger" also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.
A Disney/Jerry Bruckheimer Films presentation, "The Lone Ranger" is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott & Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. "The Lone Ranger" releases in U.S. theaters on July 3, 2013.
About "Monsters University"
Ever since college-bound Mike Wazowski (voice of Billy Crystal) was a little monster, he has dreamed of becoming a Scarer—and he knows better than anyone that the best Scarers come from Monsters University (MU). But during his first semester at MU, Mike's plans are derailed when he crosses paths with hotshot James P. Sullivan, "Sulley" (voice of John Goodman), a natural-born Scarer. The pair's out-of-control competitive spirit gets them both kicked out of the University's elite Scare Program. To make matters worse, they realize they will have to work together, along with an odd bunch of misfit monsters, if they ever hope to make things right. Screaming with laughter and oozing with heart, Disney•Pixar's "Monsters University" is directed by Dan Scanlon ("Cars," "Mater and the Ghostlight," "Tracy"), produced by Kori Rae ("Up," "The Incredibles," "Monsters, Inc.") and features music from Rock and Roll Hall of Fame inductee and award-winning composer Randy Newman ("Monsters, Inc.," "Toy Story 3"). Check out Disney.com/MonstersU, like us at facebook.com/PixarMonstersUniversity, and follow us on twitter.com/disneypixar. Rated G by the MPAA, the film opens in U.S. theaters on June 21, 2013, and will be shown in 3D in select theaters.
SOURCE SUBWAY Restaurants
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