Dickey’s is Revving Up its Menu with the New Racetrack Sandwich

Nation’s Largest Barbecue Franchise Muscles in to Prime Time with Limited Time Offer

DALLAS - June 18, 2013 - (BUSINESS WIRE) - Dickey’s Barbecue is firing up their menu for Summer with the new Racetrack Sandwich. The barbecue franchise known for slow smoked barbecue, is adding this new menu item from July through September.

“Summer is the perfect time to roll out the Racetrack Sandwich,” said Roland Dickey, Jr., President and CEO of Dickey’s Barbecue Restaurants, Inc. “The combination of brisket and pork topped with creamy coleslaw is a hearty addition to our Summer menu.”

Dickey’s Racetrack Sandwich features tender beef brisket and flavorful slow smoked pulled pork topped with tangy barbecue sauce and creamy coleslaw, all featured on Dickey’s new signature bread.

Dickey’s Racetrack Sandwich is available July 1 thru September 30. For an additional cost, customers can order a Racetrack Sandwich combo that includes a Dickey’s home style side item and Big Yellow Cup of soda or Miss Ollie’s ice tea.

About Dickey's Barbecue Restaurants

Dickey’s Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 71 years later, the Dallas-based family run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked on site in each restaurant. The fast-casual family-friendly concept has expanded to over 300 locations in 40 states and holds the title of the world’s largest barbecue franchise. This year Technomic named Dickey’s “Fastest-growing restaurant in the country” and they were also named “Best Franchise Deal” by QSR Magazine. For more information, visit Dickey’s or for barbecue franchise opportunities call (866) 340-6188.

Contact:

Dickey’s Barbecue
Jami Zimmerman
972-248-9899
jzimmerman@dickeys.com

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