Hooters Unveils New Contemporary Design in Louisiana

First-of-its-Kind, Ground-Up Prototype Outside of New Orleans Sets the Tone for all Future Hooters Locations

ATLANTA - June 20, 2013 - (BUSINESS WIRE) - Hooters of America, LLC today unveiled a completely new modern look for its Hooters of Slidell, La., location. The first ground-up prototype delivers a fresh, contemporary and comfortable dining experience. The Slidell design serves as a model for all future new build Hooters locations, and it will influence enhancements and renovations to existing locations.

This 6,300-square-foot Hooters, located just 30 miles from New Orleans, provides a completely new customer experience. From the moment they walk through the doors, guests relish a cleaner and brighter feel, with expansive windows and more open space to encourage social interaction and beckon people walking by to come in and join in the fun! A video tour of the new Hooters is available on the Hooters YouTube channel.

“Hooters is exceptionally proud to reveal this new design concept, reinvigorating the look and feel of Hooters without losing the essence of our iconic brand that the world has loved since 1983,” said Dave Henninger, chief marketing officer, Hooters of America. “Earlier this year, we revealed the Hooters of Kirby, Texas, as our first renovated prototype location. The new Slidell design continues to build on Hooters 30 years of success with an eye on the future. We are opening our doors and inviting everyone to step into this awesome world of awesomeness!”

The building itself touches on the modern, with a rustic undertone in order to maintain aspects of Hooters beach oasis heritage. The design features clean lines and sleek finishes on the interior and exterior of the building, but there’s still a nod to the past with the use of wood throughout the space.

One element fans will be sure to notice is the central location of the bar area. The new bar highlights a full range of liquor, beer and wine offerings for guests. Sports fans will especially enjoy the huge 165-inch video wall with four 70-inch televisions—not to mention a total of 55 TVs throughout the location.

Comfort was also a key consideration in the new design. Customers can choose to sit at the high-back seating tables, which provide an “on stage” feel for guests and will show passersby what they’re missing! Low-back seating booths offer comfortable areas for late-night visitors and sports watchers, while the expansive patio offers plenty of space to kick back and enjoy spending quality time with friends.

The new design could not be complete without celebrating Hooters 30 years of history by featuring a Heritage Wall, which highlights the iconic Hooters Girl and several milestones over the last three decades.

“At our core, Hooters is a place where people relax, enjoy great food, watch their favorite sports teams and are liberated from the ordinary. The new design exemplifies what the future of Hooters looks like, and we’re excited about that future,” added Henninger.

Hooters of Slidell is located at 1776 Gause Blvd. East in Slidell, La. To view photos of the remodel, visit the Hooters Facebook page at www.facebook.com/hooters.

For media-ready photos and to request b-roll footage of the new location, visit the Hooters multimedia section of the newsroom at http://news.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of over 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly, world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.twitter.com/Hooters or www.Facebook.com/Hooters.


Largemouth Communications
Kelly Propst



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