TCBY Launches Refreshing New Flavor Wildberry Greek on First Day of Summer

New Greek Frozen Yogurt Flavor is a Healthy Treat to Beat the Summer Heat

DENVER (PRWEB) June 19, 2013 - Made with creamy satisfying Greek yogurt, TCBY’s newest flavor, Wildberry Greek, is a protein-packed brand of frozen yogurt. The refreshing summertime treat is available in all TCBY locations on the first day of summer, June 21st.

“Wildberry Greek is loaded with strawberries, blueberries, and raspberries making it a deliciously healthy way to cool down during the hot summer months ahead,” said Neal Courtney, interim Chief Executive Officer of TCBY’s parent company, Famous Brands International. Wildberry Greek is only 110 calories per 4-ounce serving, and provides eight grams of protein and four grams of fiber.

TCBY continues to build on the success of its first-to-market Greek frozen yogurt. Wildberry Greek makes for a perfect meal replacement. One ten-ounce serving of Wildberry Greek has twice the fiber (10 grams), 10% more protein (20 grams), 67% more calcium, and more than double the daily value of vitamins D and A, and calcium, than a 6-inch sub from a large national sandwich chain.

"Consumers look to Greek yogurt as a satisfying, filling and healthy option. In fact, Greek yogurt is 76 percent more likely to be eaten as a meal replacement," said Dr. Wayne Geilman, who developed the product for TCBY. "Greek fro-yo moves beyond just a snack or treat, serving up a more robust meal option and including toppings such as fruit, honey and granola." With over 40 toppings, Wildberry Greek’s strawberry, blueberry and raspberry flavor profile is the perfect frozen yogurt to mix and match any topping combination.

For more information, visit franchising.tcby.com.

About TCBY

TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 400-plus franchise locations systemwide, offers an extensive product line, with all yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro-Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY is part of Famous Brands International and a sister company to Mrs. Fields. For more information, visit http://www.tcby.com or franchising.tcby.com.

Contact:

Brian Jaeger
No Limit Agency
http://www.nolimitagency.com
312.526.3996

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