Burger Bonus: MOOYAH Burgers, Fries & Shakes Opens Second Location in Frisco, TX
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Burger Bonus: MOOYAH Burgers, Fries & Shakes Opens Second Location in Frisco, TX

Customizable Burger Franchise Chain Celebrates Opening While Spotlighting Breast Cancer Awareness

Dallas (PRWEB) June 21, 2013 - Burger enthusiasts in Frisco will have something new to drool over, as MOOYAH, a fast-casual, “better burger,” fries and shakes chain is excited to announce the opening of its second location in town at 5170 Main Street Frisco, TX on Wednesday, June 19, 2013. Coupled with the excitement of the new opening, MOOYAH Main Street will be celebrating a continued partnership with Bradie James’ Foundation 56 during this inaugural week by helping spread the message of breast cancer awareness.

“Frisco is a community we’re familiar with and love; being able to grow in it is very exciting for us,” said Alexis Barnett Gillette, Director of Marketing of MOOYAH. “In addition to opening, we’re very proud and honored to be spotlighting breast cancer awareness; we want to bring light to health concerns that affect a large, national demographic.”

MOOYAH will be partnering with Bradie James’ Foundation 56 (Foundation 56), a breast cancer outreach program founded by former Dallas Cowboys linebacker Bradie James, which is dedicated to providing access to quality services and resources for breast cancer patients and survivors. On Saturday, June 22, Bradie James and the Methodist Health System Mobile Mammography truck will be onsite raising awareness in the Frisco community, an event and day that MOOYAH is eager to host and be a part of. The foundation will be providing free mammogram screenings to ladies who meet eligibility requirements. For more information, contact Foundation 56 at (214) 379-7454 or via email at info(at)bradiejames(dot)net In addition to the brand’s partnership with Foundation 56, MOOYAH of Frisco will be giving away free MOOYAH for a year to the first 50 Guests in line on Saturday, July 6th during their Guest Appreciation Day and grand opening event.

“Not only are we really passionate about supporting Foundation 56 through our “Pink Week” and the event on Saturday, but we are also looking forward to sharing the MOOYAH experience with more people in Frisco and Dallas,” said Michael Mabry, Director of Franchise of MOOYAH. “With the accumulated number of retail properties in Frisco Square, as well as new mixed-use developments in the area, we plan to provide great food for the high-volume of foot traffic nearby.”

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly-baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouth-watering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention, and a little magic, help transform fresh spuds into the perfect combination of crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers guests handcrafted shakes, allowing guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

“Bringing our customizable menu to a community that has already welcomed us in 2009 shows that we’re well integrated in the neighborhood and we’re very grateful to be able to expand and give guests even more choices for dining,” said Barnett Gillette. “We hope this location will ignite more development in the surrounding areas to bring superior burgers, fries and shakes to even more Texas towns.”

Seeing incredible growth in 2012 alone, MOOYAH has continued its unending expansion, already awarding an additional 13 units, with plans to open 16 locations and provide 400 jobs to local communities in 2013. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing their expansion efforts within California, Texas, Florida, and the Northeast.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, “better burger” concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’ 2013 Future 50 list, in the top ten of FastCasual.com’s annual Top 100 Movers & Shakers list for several years in a row, and BurgerBusiness included MOOYAH in its list of “11 Burger Chains to Watch in 2011.” For more information on the brand, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.


Brian Jaeger
No Limit Agency



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