July 01, 2013 // Franchising.com // WALLINGFORD, Conn. - Edible Arrangements®, the #1 name in fresh fruit arrangements, is making it easier than ever for guests to enjoy their fresh fruit treats, chocolate dipped fruits, and premium fresh fruit bouquets with the launch all new Edible To Go® Locations designed for shopping malls and other high-traffic venues.
Two years in development, the new Edible To Go® Locations are a fruit lover's dream. The streamlined mall units are decorated with colorful, contemporary graphics and offer a tantalizing array of fresh cut, all-natural fruits, smoothies, fresh squeezed lemonade and orange juice, fresh fruit salads, sundaes and parfaits, as well as fresh fruit arrangements.
"The launch of our new Edible To Go® Locations is a major step forward for our company," said founder and CEO Tariq Farid. "It's all about bringing our wonderful fruit treats and service to guests in new and innovative ways. We know both our current and first-time guests are going to love the experience."
Edible To Go® Locations will be a major new avenue of business development for Edible Arrangements® franchisees, along with traditional storefronts and online sales. The first locations are launching this summer at Mall St. Matthews in Louisville, Ky., and King of Prussia Mall® just outside Philadelphia. The Chandler Fashion Center in Chandler, Ariz. will follow, with plans to expand the concept to additional markets by the end of the year.
Guests of all ages can watch as on-staff fruit experts create personalized treats by dipping fresh fruit in chocolate and adding toppings such as coconut, chocolate chips, almonds and sprinkles. Other treats include ready-to-go Fresh Fruit Truffles®, chocolate dipped caramel apples and freshly made fruit bouquets or boxes of dipped fruit. In addition, guests can place orders for fruit arrangements and gifts to be delivered by one of Edible Arrangements® 1,100 stores.
Fresh fruit delights on the menu at Edible To Go® Locations include:
Chocolate Dipped Fruit – Guests can select fresh fruit to dip and top with their choice of chocolate and toppings. Or shoppers on the fly can choose from guest favorites that are dipped fresh and ready to go, including chocolate covered strawberries, Cinnamon Chocolate Apple Wedges® and double dipped bananas! Additional choices include chocolate dipped caramel apples, pineapple pops and new Fresh Fruit Truffles®.
Fresh Fruit Salads, Sundaes and Parfaits - Available with a choice of fruit and toppings.
Healthy, All Natural Beverages – Fresh Fruit Smoothies, Fresh Lemonade and Limeade, Fresh Squeezed Orange Juice, all with no preservatives or additives.
Fresh Fruit Arrangements & Dipped Fruit Boxes – Selection of freshly made fruit bouquets and chocolate dipped fruit gift boxes, ready to pick up and enjoy.
"Our new Edible To Go® Locations are custom-made for people who appreciate premium foods and snacks that are as fresh and healthy as they are delicious," said Farid. "We know when guests are able to see and taste our amazing fresh fruit products, it will make them say 'Wow!'"
With over 1,100 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are practical and healthy gifts and centerpieces for everyday occasions and events. Brothers Tariq and Kamran Farid developed and launched the company in 1999 in East Haven, CT, after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 Businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked in Inc.'s Top 5,000 fastest growing privately-held companies for seven consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Customers may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements