Maui Wowi Hawaiian Selected Among 50 Top Franchises for Veterans by World Franchising Network
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Maui Wowi Hawaiian Selected Among 50 Top Franchises for Veterans by World Franchising Network

Maui Wowi Hawaiian,, is recognized for its commitment to increasing veteran representation within the franchise as more military veterans look to franchising to begin a new phase in their lives.

Greenwood Village, Colo. (PRWEB) July 03, 2013 - Maui Wowi Hawaiian has made the list of the “50 Top Franchises for Veterans,” which is compiled and published by The World Franchising Network. The results of the third annual list were featured in the June 21, 2013 issue of USA TODAY in the Franchising Today section. Click here for a copy of the article with the list of the 50 Top Franchises. This is the second veteran recognition this year for Maui Wowi as it was also ranked a Top Military Friendly Franchise by G.I. Jobs Magazine this past May.

“Being recognized in USA TODAY by World Franchising Network is a huge honor and testament to our franchise system and values,” said Justin Livingston, director of global franchise development for the coffee and smoothie company. “Maui Wowi has proven to be an ideal way for veterans to transition back into civilian life. Embraced by our support staff and our franchisees all across the world, when veterans become part of this big ‘ohana, they are provided with tools, resources, and processes to assist them in becoming successful entrepreneurs.”

The World Franchising Network selected 50 franchisors from over 400 companies requesting evaluation for inclusion in the article. There was no cost to participate in the survey. Each participating franchisor was required to submit a completed questionnaire. The questionnaire noted the number and the percentage of the total operating units owned by veterans, among other questions about the franchise.

“The steady increase in veteran representation within the overall franchising community over the last several years has been extremely encouraging,” stated Rob Bond, founder of the World Franchising Network. “It certainly is clear evidence of the intrinsic values, invaluable experience learned through life's lessons and the exceptional work ethic of our military veterans. Hopefully, this trend will continue so that these fine young men and women can test their skills in franchising."

Maui Wowi has been operating for over 30 years and the concept’s 400+ units are all franchisee-owned. The company offers a variety of flexible business models like the versatile mobile Ka’anapali Cart as well as kiosks and fixed retail. Its unique product offerings include all-natural, gluten-free fruit smoothies, Hawaiian coffee, and other authentic Hawaiian products that are all tied together with a brand that radiates the Aloha Spirit.

Livingston says the company is always welcoming new franchisees with military backgrounds and also offers a military veteran discount off the franchise fee. Maui Wowi runs an annual “double down discount” during the month of November in honor of Veteran’s Day. For more information, please visit

For a more complete list of franchise programs that wish to increase their veteran representation, please go to , which also includes resources that are essential to the evaluation process. The site serves as an effective and cost-efficient tool for franchisors to increase veteran representation within their systems.

About Maui Wowi Hawaiian Coffees & Smoothies

Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 400 operating units in eight countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now customers from anywhere in the world can experience the prized-gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit


Justin Livingston
Maui Wowi Hawaiian Coffees & Smoothies

Eric Richardson
Maui Wowi Hawaiian Coffees & Smoothies



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