July 17, 2013 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, is keeping its celebration of National Ice Cream Month going by revealing what a person’s favorite ice cream flavor says about them, and by offering its fans the chance to win a year’s worth of Baskin-Robbins ice cream through its National Ice Cream Day Twitter sweepstakes.
Baskin-Robbins recently partnered with Dr. Alan Hirsch, a nationally recognized smell and taste expert and founder of the Smell & Taste Treatment and Research Foundation, to identify what some of the most popular ice cream flavors suggest about someone's personality. The findings uncovered some interesting insights into ice cream fans’ unique characteristics based on their favorite Baskin-Robbins ice cream flavor.
"We uncovered quite a few surprising findings when investigating what a person’s favorite ice cream flavor says about their personality," said Dr. Hirsch. "For instance, we found that people who prefer Rainbow Sherbet are more pessimistic than you would think, in spite of the flavor’s bright taste profile, and that those who prefer Rocky Road are actually very good listeners.”
Here are some of the surprising results from the study:
To celebrate National Ice Cream Day on Sunday, July 21, Baskin-Robbins is launching a Twitter sweepstakes to give ice cream lovers a chance to win one of ten $31 Baskin-Robbins gift cards. In addition, one grand prize winner will receive $260 in Baskin-Robbins gift cards, enough for them to enjoy their favorite ice cream flavors for an entire year. On July 21 from 9:00am-5:00pm EST/6:00am-2:00pm PST, followers of @BaskinRobbins who Tweet the ice cream flavor they think goes best in a waffle cone using the special hashtag #BRflavors will be entered for the chance to win. For official rules and additional details about the sweepstakes, visit www.BaskinRobbins.com or follow @BaskinRobbins on Twitter.
“National Ice Cream Month is the perfect time to enjoy your favorite ice cream flavor, and this year we wanted our guests to have fun by learning what their favorite flavor says about them,” said Dan Wheeler, Vice President of U.S. Brand and Field Marketing for Baskin-Robbins. “We also can’t wait to give one lucky Baskin-Robbins fan the chance to win free ice cream for a year through our National Ice Cream Day Twitter Sweepstakes this Sunday.”
As part of its celebration of National Ice Cream Month, Baskin-Robbins is also offering guests a free freshly-baked waffle cone upgrade with the purchase of a double scoop of Baskin-Robbins ice cream. The offer is available at participating Baskin-Robbins shops nationwide throughout the months of July and August.
For more information about Baskin-Robbins and its wide variety of ice cream flavors and frozen treats, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins), Pinterest (www.pinterest.com/BaskinRobbins31) and Instagram (www.instagram.com/BaskinRobbins).
*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).
Adults, aged 18-65, residing in the United States, completed the following standardized comprehensive psychiatric and personality tests: the Million Clinical Multiaxial Inventory-III (MCMI-III), Minnesota Multiphasic Personality Inventory-2 (MMPI-2), Beck Depression Inventory, Zung Anxiety and Zung Depression test batteries. DSM-IV-TR™ diagnoses and traits were determined. Results were statistically correlated with ice cream hedonics looking for statistical significance defined as p<0.05. To facilitate lay understanding, these results were delineated in informal language.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine’s 31st annual Franchise 500® ranking, Baskin-Robbins is the world’s largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.