Rita's Italian Ice Introduces Mango-Pineapple Ice

New Mango-Pineapple Italian Ice Offers a Little Taste of the Tropics Guests are Sure to Love from July 31st - August 20th

TREVOSE, Pa. - July 31, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 600 outlets in 20 states, announced its newest Italian Ice flavor, Mango-Pineapple, is now available for a limited time at all open Rita's Ice outlets through Tuesday, August 20th, 2013. Rita's most popular Italian Ice flavor, Mango, is combined with their tropical Pineapple Ice to create the newest Italian Ice flavor sensation. Guests are encouraged to ask for a free sample! For a list of Rita's locations please visit: www.ritasice.com.

"We've paired our #1 fan favorite, Mango Ice, with the tropical taste of our Pineapple Ice to create a little taste of the tropics that Guests are sure to love," said Laura Lazar, Senior Vice President, Marketing, Rita's.

Juicy pineapples and sweet mangoes are a terrific combination of two fruit flavors that provide the ultimate refreshment. With over 300,000 pounds of Mangoes used every year to make Rita's Mango Ice, it has been a top favorite flavor by Guests for almost 20 years. Now Rita's Mango Ice is joined by their Pineapple Ice to bring a taste of the tropics to fans!

Rita's signature Italian Ice is a smooth and delicious frozen treat, made fresh daily with real fruit and available in over 65 flavors, including the most popular flavor, Mango. With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984.

About Rita's Franchise Company

Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 600 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

SOURCE Rita's Franchise Company

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