Rita's Italian Ice To Celebrate National Frozen Custard Day

Guests Can Earn Double Rita's Rewards & Enjoy a Free Old-Fashioned Frozen Custard Sample at Rita's Thursday, August 8th. Facebook Fans can Enter to Win Frozen Custard for a Year!

TREVOSE, Pa. - Aug. 6, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 600 outlets in 20 states, announced it will celebrate National Frozen Custard Day this Thursday, August 8th, 2013. Guests who visit Rita's and make a purchase on National Frozen Custard Day, August 8th, will earn a double punch on their Rita's Rewards mobile card, which rewards guests for their loyal purchases. Guests can download Rita's Rewards via the Rita's Ice app by visiting http://www.ritasice.com/ritas-rewards/. Guests who haven't tried Rita's Frozen Custard are encouraged to taste a free sample at any Rita's location. For a list of Rita's locations please visit: www.ritasice.com.

Rita's Facebook Fans can also celebrate National Frozen Custard day by entering Rita's "Oh My Custard" contest for their chance to win free custard for a year. One lucky Facebook fan who "Shares their Love" of Rita's Frozen Custard, will win 52 complimentary Frozen Custard coupons. See Rita's Facebook page at: https://www.facebook.com/RitasItalianIceCompany for more details and rules.

"Cup or Cone? Either way our smooth, creamy Old-Fashioned Frozen Custard is sure to make guests happy on National Frozen Custard Day," said Laura Lazar, Senior Vice President, Marketing, Rita's. "Guests can add unlimited toppings of sprinkles, hot fudge or caramel and make a Frozen Custard Sundae that is out of this world, or enjoy our Frozen Custard in one of our signature combination treats including our Gelati, Blendini and Misto!"

Known for their famous Italian Ice, Rita's is also known for their premium Old Fashioned Frozen Custard, which was rated #1 Best Ice Cream/Custard by ZAGAT in 2012. Rita's famous Old-Fashioned Frozen Custard is available in a variety of flavors including Chocolate, Vanilla, Coffee, Strawberry, Orange Cream and a delicious new Light Vanilla Custard (flavors vary by location). Other examples of the unique treats Rita's has on their menu using their amazing tasting Old Fashioned Frozen Custard are Frozen Custard Cakes and Custard Cookie Sandwiches. Flavors and products may vary by location.

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984.

About Rita's Franchise Company

Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 20 states with over 600 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

SOURCE Rita's Italian Ice


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