Capriotti's Sandwich Shop Utilizes Google Glass

Capriotti's Sandwich Shop Utilizes Google Glass

August 13, 2013 // Franchising.com // LAS VEGAS – Capriotti’s Sandwich Shop is using Google’s latest breakthrough product, Google Glass, to further strengthen the national sandwich franchise’s training program. Capriotti’s CIO, CMO and Executive VP, Jason Smylie was hand-picked to receive Google Glass through the tech giant’s #ifihadglass promotion. Since acquiring the high-tech glasses, Smylie and the executive team have designed a new way to further strengthen the national sandwich franchise’s training program by giving franchisees and sandwich makers a firsthand perspective on what goes into crafting their award-winning subs.

Capriotti’s is committed to reaching new levels of success and through the incorporation of technology into its training program. Recently having replaced their new franchise operations manuals with iPads, Capriotti’s continues their technological advancement with Google’s hot new product. Smylie is using Glass to record exactly how the company’s proprietary subs are constructed from the sandwich maker’s point of view. Known for their notable sandwich The Bobbie, which is strategically layered with a touch of mayo, fresh in-house roasted turkey, homemade stuffing and cranberry sauce, Capriotti’s looks to enhance consistency amongst the brand’s signature menu options by providing their over 90 locations with this footage.

“Using Google Glass, we are blending technology with food service to create unique, impactful training videos that we think will really be a hit with our employees,” said Jason Smylie, CIO, CMO and Executive VP of Capriotti’s. “Our training program is key for Capriotti’s team members to guarantee our customers with fresh food and great service. We anticipate a great response from our staff about the updated instructional videos and hope the new program will lead to even more satisfied customers.”

For general information, franchising or catering, please visit www.capriottis.com.

About Capriotti’s Sandwich Company

Founded in 1976, Capriotti’s Sandwich Shop, is an award-winning sandwich shop that remains true to their 37 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti’s fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the “10 Great Places for a Surprising Sandwich” by USA Today and is a recent winner of “Best of” awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti’s cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 80 company-owned and franchise locations in twelve states across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, North Carolina, Pennsylvania, Texas, Wisconsin and Nevada. Their signature sub, Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.

SOURCE: Capriotti’s Sandwich Company

Contact:

Nancy Cheng
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
Cl: 626.678.5840
ncheng@konnect-pr.com
Web: www.konnect-pr.com

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