FranConnect Brings Nation’s CEOs Together to Discuss Most Critical Strategies for Franchise Success

August 14, 2013 // // Reston, Va. – In an effort to create a safe environment for franchising’s key executives to assemble, interact and solve issues facing their organizations, FranConnect, the nation’s leader in franchise management systems, announced today its CEO Growth Circle, a first-of-its-kind virtual forum exclusively for high-level franchise executives, will begin by hosting an inaugural webinar event at 3:30 p.m. EST., on Wednesday, September 4, 2013.

The FranConnect CEO Growth Circle is a free, monthly hour and 15 minute-long virtual forum open to all CEOs, COOs, presidents and founders of franchise organizations. This groundbreaking meeting event, which provides an additional resource and environment for discussing trending topics on the business front, will include more than 50 CEOs that have committed to the CEO Growth Circle group and have completed – or are in the process of completing – their business assessments and confidentiality agreements.

CEO Growth Circle members are grouped after responses to their complimentary, comprehensive needs assessment is completed to ensure executives are paired with like- minded individuals in non-competitive groups based on system size, carefully matched business sectors, system revenues, years in business and based on prioritized areas of opportunity. Each participant completes a confidentially agreement so the discussion can be an open and honest dialogue amongst colleagues shared only with those participating in the group.

“No one in the franchise space has created this type of virtual forum exclusive to the CEOs, COOs, presidents and founders of franchise organizations. In surveys with CEO’s, travelling to franchise events can literally take them out of the office for days at end, and at great expense. Working as a peer and accountability group, the CEO Growth Circle acts as a de-facto board of advisors for these individuals without having to leave their office,” President, Global Operations for FranConnect Keith Gerson said. “It is a trust circle – a non-competitive environment, where participant members use Skype-like technology at virtual tables to address the most critical issues facing their organizations and find solutions to the problems keeping them up at night.”

To help face these daunting issues, CEOs and other high-level executives are invited to attend these virtual discussion circles after the inaugural meeting on September 4. Bestselling author of “Mastering the Rockefeller Habits (What You Must Do to Increase the Value of Your Growing Firm),” Verne Harnish, also known as “The Growth Guy,” has been secured as the keynote speaker for the inaugural meeting. Harnish is perhaps best known for developing industry-leading strategies for CEOs at some of the fastest-growing companies. The founder of the world-renowned Entrepreneur’s Organization will discuss the “7 Strata of Strategy” to coincide with attendees’ ongoing strategic planning for 2014.

Those who already have signed on as FranConnect CEO Growth Circle Members also will receive a complimentary hardcover copy of Harnish’s book, courtesy of FranConnect.

“The vision for this ongoing educational forum is to combine successful individuals and the best minds in franchising, and welcome their insight in a candid and enlightening forum environment,” Gerson said. “It’s our goal to provide additional value in bringing together executives to create thought-provoking discussions and to raise the bar on franchising in the modern-day business landscape.”

FranConnect is now accepting enrollments from CEOs, COOs, presidents, and founders who recognize the value to be part of peer groups made up of franchise leaders looking to discover new information or insights on resolving some of their most pervasive challenges and desire for continuous improvement. For more information please visit,

About FranConnect, Inc.

FranConnect is the leading provider of Franchise Management Systems, with nearly 500 brands and 70,000+ franchise locations using the company’s comprehensive systems to establish, grow, manage and market their franchise operations. FranConnect’s integrated suite of applications allows franchisors and their franchisees to manage all aspects of operations, including Franchise Sales, Marketing, Financial Data Collection and Analysis, Royalty Invoicing and Automated Funds Transfer, Contract and Legal Document Management, Customer Relationship Management, Help Desk, Quality Assurance, Business Planning, Franchisee Support, Online Training, Supply Management, Automated Ad-Builder, E-mail Marketing, Franchisee Websites, ZIP Code Locator Service, QuickBooks, Peachtree and POS Integration. For more information, visit

SOURCE: FranConnect, Inc.


Greg Avdoian


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