Gourmet Growth: MOOYAH Burgers, Fries & Shakes Opens Restaurant in Westminster, CO
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Gourmet Growth: MOOYAH Burgers, Fries & Shakes Opens Restaurant in Westminster, CO

Customizable Burger Franchise Chain Launches Colorado Expansion with First Restaurant Opening in the State

Dallas, Texas (PRWEB) September 02, 2013 - Burger enthusiasts in Westminster will have something new to drool over, as MOOYAH Burgers, Fries & Shakes, a fast-casual, "better burger" chain is excited to announce the opening of its new restaurant at The Orchard Town Center (14648 Delaware Street, Suite 100) on Monday, September 2, 2013. As the first MOOYAH restaurant in Colorado, the brand hopes to become a Westminster staple, bringing a delicious dining experience to families, friends and neighbors.

"We’re so excited to expand into Colorado and couldn’t be happier to have Kyle Messmer spearhead our growth in Westminster," said Michael Mabry, Director of Franchise at MOOYAH. "His successful history with franchising and his dedication to the MOOYAH experience make him the ideal franchisee to bring MOOYAH to the area."

Messmer originally set out to become a chiropractor while studying at Southern Oregon University, but he left school to pursue franchising when he realized his heart was in business. Taking after his father, who has 22 years of experience as a Subway franchisee, Messmer saw multi-unit success with the sub-sandwich company in the Portland metropolitan area. He is excited to open the first MOOYAH in Colorado, and is joined by his brother, Bryan Messmer, in the opening of the new restaurant. The two are thrilled to be able to provide the residents of Westminster with the brand’s fresh ingredients, customizable options and family friendly atmosphere.

"I’m a huge fan of MOOYAH’s core values and their dedication to giving back to the communities in which they serve," Messmer said, noting that he plans to pair up with Westminster’s Chamber of Commerce and complete charity work with local schools, churches and other non-profit organizations once his business is underway. "It was my initial visit to one of their restaurants that really sold me. The fresh simplicity coupled with the great environment they create for their employees were extremely appealing to me as a business owner."

At MOOYAH, customization is king. Guests have the advantage of choosing from a variety of bread options, such as freshly baked white or wheat buns and hand-crafted lettuce wraps to accompany either the never-frozen 100 percent American beef patty, Jennie-O turkey patty or the mouthwatering veggie burger. Each gourmet burger creation comes with a selection of unlimited veggies and a choice of nine delicious sauces.

MOOYAH French fries come together in a six-step process that takes a total of 24 hours to completely prepare. A delightful combination of constant attention and a little magic help transform U.S. #1 Idaho potatoes into perfect, crisp-on-the-outside and fluffy-on-the-inside fries. Never one to forget dessert, MOOYAH offers handcrafted shakes, allowing Guests to choose from classic flavors like vanilla and chocolate, or opt to make their own creations with toppings such as cookie dough, peanut butter cups and more.

"Our goal is to create better burgers for our Guests by offering fresh, quality ingredients and customizable options. By giving them the power to create their own perfect meal, our Guests leave happy and satisfied," said Alexis Barnett Gillette, Director of Marketing at MOOYAH. "We hope this new restaurant in Westminster will help the brand develop even further into surrounding areas while also spreading our popularity and awareness throughout the state."

Seeing incredible growth in 2012 alone, MOOYAH continues its unending expansion, already awarding an additional 29 units nationally and internationally in the first half of 2013, with plans to provide 400 jobs to local communities by year-end. The brand shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future. MOOYAH is currently focusing its expansion efforts in California, Florida and the Northeast.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. MOOYAH has been ranked 1st overall in Restaurant Business’s 2013 Future 50 list, listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row, and BurgerBusiness included MOOYAH in its list of "11 Burger Chains to Watch in 2011." The brand was also recognized in USA Today’s Top 50 Franchises for Military Veterans in June of 2013. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.


Brian Jaeger
No Limit Agency



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