Rita's Italian Ice Introduces New Pumpkin Cheesecake Cream Ice

Newest Cream Ice Flavor Sure to be a Fall Favorite at All Rita's Outlets Beginning September 4th through September 24th

TREVOSE, Pa. - Sept. 4, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 600 outlets in 21 states has introduced its newest flavor, Pumpkin Cheesecake Cream Ice, to its Cool Treat menu for a limited time beginning today through September 24th, 2013. Rita's newest Cream Ice flavor combines the best of two Rita's flavors, Cheesecake and Pumpkin Pie, for the ultimate fall treat, Pumpkin Cheesecake Cream Ice!

"Our new Pumpkin Cheesecake Cream is the most refreshing way possible to enjoy the flavor of the holidays," said Jeff Moody, Rita's Chief Executive Officer. "It's sure to be a fall favorite!"

Rita's new Pumpkin Cheesecake Cream Ice has that smooth and velvety texture that only cheesecake has, while at the same time, having the subtle flavor of pumpkin and its complementary spices. Guests are encouraged to ask for a free sample of this rich delicious Cream Ice flavor!

Rita's signature Italian Ice is a smooth and delicious frozen treat, made fresh daily and available in over 65 flavors, including the new Pumpkin Cheesecake Cream Ice, available now through September 24, 2013. For a list of Rita's locations please visit: www.ritasice.com

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984. That's almost thirty years of Rita's happiness!

About Rita's Franchise Company

Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 21 states with over 600 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com

SOURCE Rita's Italian Ice

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