Maui Wowi Expands in Northern California with New Franchisee

The newest franchisee of the Hawaiian coffee and fruit smoothie company has found Maui Wowi’s fun and flexibility to be the perfect fit.

Greenwood Village, CO (PRWEB) September 07, 2013 - Maui Wowi Hawaiian, the surfer themed coffee and smoothie company, is expanding operations in Northern California with its most recent franchisee located in Moraga, a town in the San Francisco Bay Area. Matt Coy joined the franchise company with intentions of operating multiple units, beginning with the mobile event unit known as the Ka’anapali Cart.

Coy says he chose Maui Wowi after the company he was working for as a regional sales director was acquired by a larger corporation and he found himself at a crossroads in his career. Deciding that life was too short to not be doing something that makes him happy, Coy began his search for the perfect franchise fit.

“Right from the beginning, Maui Wowi really stood out in terms of the flexibility it allows me,” said Coy. “I didn’t find that with the other franchises.” Adding, “You can’t truly believe in a business unless you stand behind the product. Once I tried a Maui Wowi smoothie for the first time, I knew I’d found a fresh start.”

Coy immediately connected with the concept. He and his wife both spent time living on the islands after college and were later married on the island of Maui. Now with two daughters and a newborn baby boy, the couple is excited for the new opportunities within their reach as Maui Wowi franchise owners.

Maui Wowi offers a variety of business models that include easy set-up catering units, transportable mobile carts, fixed kiosks as well as brick and mortar locations. Coy’s plan is to utilize the flexibility of the business models starting with a mobile Ka’anapali Cart. His excitement to bring quality products to his community gives Coy the energy and passion to successfully build his business and bring more paradise to the Bay Area.

For more information on franchise opportunities with Maui Wowi, visit

About Maui Wowi Hawaiian Coffees & Smoothies

Since 1982, Maui Wowi Hawaiian has embraced the Hawaiian culture and has been serving paradise in a cup since the day it began, 30 years ago. From event carts, mall kiosks and stand-alone retail locations Maui Wowi Hawaiian offers premium, all-natural, gluten-free, fresh-fruit smoothies, as well as gourmet Hawaiian coffees and espresso beverages. With over 450 operating units in seven countries, Maui Wowi Hawaiian has truly gone “Global” by adding an online store, Now customers from anywhere in the world can experience the prized-gourmet Hawaiian coffees and taste the ‘Aloha Spirit’ with a ‘Click-of-a button!’ To learn more information about Maui Wowi Hawaiian’s, products, locations, or flexible, low cost franchising opportunities, visit


Justin Livingston
Maui Wowi Hawaiian Coffee & Smoothies

Eric Richardson
Maui Wowi Hawaiian Coffee & Smoothies



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