Robeks Smoothie Franchise Posts 21 Months of Same Store Sales Increases

New Menu Items, Increased Customer Demand Drive Franchisee Revenue Increases

LOS ANGELES, CA - (Marketwired - Sep 25, 2013) - Premium smoothie franchise Robeks is on a tear, with year-over-year same-store sales up for 21 consecutive months. Through August, average store revenue is up 9% compared to 2012.

The consistent sales growth has been driven by a series of new menu items, which culminated in January with the nationwide rollout of a revamped menu, reorganized into new categories such as "Performance," "Power," "Nature's Best" and "Fan Favorites" to help customers understand their options.

"We worked with our franchisees to learn more about our customers and what they are looking for," said CEO Steve Davidson. "Those insights combined with our market research led to the new menu, which has been a huge hit."

One of the biggest boosts has come from vegetable juice sales. Robeks has always offered fresh-squeezed juices, but vastly expanded its juice menu to meet the demand for more green vegetable juices. Juice sales doubled nationwide, and they tripled in some locations.

Other menu innovations that have contributed to the sales growth include:

  • Smoothies made with Greek yogurt, which have been popular with customers looking for more protein and fewer carbohydrates.
  • The Tropi-KALE smoothie, which introduced curious customers to the leafy green superfood and quickly became one of the top sellers for Robeks.
  • Limited-time offerings like Almond Milk & Date smoothies, which have drawn more people to Robeks.

The new menu items are part of a tradition of innovation that has made Robeks a leader in the smoothie industry. Robeks was one of the first restaurants to introduce customers to açaí, helped popularize other Brazilian superfruits, and was the first smoothie chain to offer smoothies made with Greek yogurt.
More is on the horizon. To learn more about Robeks, its history, management team, startup costs and financial performance, visit


Mike Reynolds
Chief Development Officer


Share this Story:


comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
Firehouse Subs
We are currently looking for hard-working, dedicated people to become Area Representatives in markets throughout the United States.
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Homewatch CareGivers
Homewatch CareGivers gives entrepreneurs a proven path to financial success as well as the opportunity to make a positive change in the world. We are...
Minuteman Press International
Minuteman Press is the world's largest & number 1 rated printing & marketing franchise. Our business model features multiple revenue streams,...

Subscribe to Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)