CANTON, Mass. - Oct. 1, 2013 // PRNewswire // - Baskin-Robbins, the world's largest chain of ice cream specialty shops, today announced the launch of ice cream Whoopie Pies, an innovative twist on the classic All-American dessert, at participating locations nationwide for a limited time only. These customizable treats feature a delectable combination of chocolate cake with a guest's favorite Baskin-Robbins ice cream flavor sandwiched in between, creating a fun-to-eat and delicious frozen treat. Guests can also purchase Whoopie Pie cake pieces as a take-home item along with a pint or quart of their favorite Baskin-Robbins ice cream, so they can build their own Whoopie Pies at home with friends and family.
Through October, guests can customize their Whoopie Pies with Baskin-Robbins' October Flavor of the Month, Trick OREO® Treat, which features vanilla ice cream with orange creme-filled OREO® cookie pieces, Baby Ruth® and Butterfinger® candy pieces, making it the perfect addition to any Halloween-themed celebration! The seasonal Flavor of the Month is also available in a milkshake, by the scoop – in a cup or cone – and fresh-packed pints and quarts.*
This month, Baskin-Robbins is also inviting guests to celebrate fall with a lineup of festive, pumpkin and Halloween-inspired treats, including:
"We're so excited to offer guests a fun twist on a classic All-American dessert with our new ice cream Whoopie Pies," said Stan Frankenthaler, Executive Chef and Vice President of Product Innovation at Dunkin' Brands. "Our Whoopie Pies are completely customizable with a guest's favorite ice cream flavor, including our seasonal Trick OREO® Treat and Pumpkin Pie. They're sure to make any fall celebration even more delicious, along with our festive Halloween cakes."
In addition to festive pumpkin and Halloween-themed treats, every Wednesday through the end of the year, guests who purchase a "Build Your Own" Two-Scoop Sundae will receive another Two-Scoop Sundae of equal or lesser value for free.** Baskin-Robbins' classic Two-Scoop Sundae includes two scoops of a guest's favorite ice cream topped with caramel, hot fudge or strawberry topping and is finished with a dollop of whipped cream, nuts and a cherry. Baskin-Robbins locations in the New York metro area will feature the Buy One Get One Free Sundae offer every Tuesday instead, and locations in Washington, Oregon, Montana and most in Idaho will not be participating.
For more information about Baskin-Robbins' range of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
OREO is a registered trademark of Mondelez International group, used under license.
*In California, Baskin-Robbins offers fresh-packed ice cream in two sizes: small (12 oz) and regular (1 lb., 8 oz).
**For a limited time, at participating shops only. Offer not valid on three-scoop sundaes, Banana Splits, Brownie Sundaes, Banana Royales, Soft Serve Parfaits and Kid's Sundaes.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,000 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2012, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. For the full-year 2012, Baskin-Robbins' shops had global franchisee-reported sales of approximately $1.9 billion. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.