Capriotti's Goes Pink with "Save The Bobbies"

October 01, 2013 // Franchising.com // LAS VEGAS – Capriotti’s Sandwich Shop has reintroduced their "Save the Bobbies" initiative that will run at all eight Los Angeles locations through the month of October. In support of Breast Cancer Awareness month, Capriotti’s will donate 25 cents from every purchase of their popular sandwich, The Bobbie, to the National Breast Cancer Foundation.

Capriotti’s signature sandwich, The Bobbie, is made with their famous in-house roasted turkey, cranberry sauce, homemade stuffing and a hint of mayo. To further support the cause, all Bobbie sandwiches will be wrapped in pink paper instead of the traditional dunnage to incorporate Breast Cancer Awareness Month’s iconic color. The purchase of this widely acclaimed sub is an easy way for Los Angeles sandwich lovers to show their support for this worthy cause during the month of October.

"With breast cancer affecting so many people each year including members of the Capriotti’s family, it was only fitting to reincorporate it into our charitable efforts this year," said Ashley Morris, CEO of Capriotti’s. "The National Breast Cancer Foundation has made such a huge impact and we are excited to be partnering with them to raise awareness."

Capriotti's "Save the Bobbies" initiative begins October 1 and concludes October 31 at all Los Angeles-area restaurants. For a full list of locations and to learn more about Capriotti's Sandwich Shop, please visit www.capriottis.com. To learn more about the National Breast Cancer Foundation, please visit www.nationalbreastcancer.org

About Capriotti’s Sandwich Company

Founded in 1976, Capriotti’s Sandwich Shop, is an award-winning sandwich shop that remains true to their 37 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti’s fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and is a recent winner of "Best of" awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti’s cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 95 company-owned and franchise locations in twelve states across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, North Carolina, Pennsylvania, Texas, Wisconsin, Nevada and Utah. Their signature sub, Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.

SOURCE Capriotti’s Sandwich Company

Contact:

Nancy Cheng
Konnect Public Relations
O: 213.988.8344
F: 213.988.8345
C: 626.678.5840
ncheng@konnect-pr.com

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