Rita's Italian Ice Introduces New Caramel Delights!

Dulce de Leche Cream Ice and Caramel Milkshake Join Fall Favorites Menu

TREVOSE, Pa. - Oct. 2, 2013 // PRNewswire // - Rita's Italian Ice, the nation's largest Italian Ice concept with over 600 outlets in 21 states, announced the debut of its newest Cream Ice flavor, Dulce de Leche, which is now available for a limited time at all open Rita's outlets. Rita's new Dulce de Leche is named after the popular South American dessert prepared by slowly heating sweetened milk to create a product that derives its taste from the caramelization of the product, changing flavor and color. Literally translated, it means "candy of milk" and has a rich, decadent, delicious flavor, now available as a Rita's fall favorite Cream Ice flavor through October 22nd. Complementing Dulce de Leche Cream Ice is another caramel delight, the Caramel Milkshake, which is Rita's new Milkshake of the Month for October.

"Rita's is proud to introduce our newest caramel creation, Dulce de Leche Cream Ice," said Jeff Moody, Chief Executive Officer, Rita's. "The amazing creamy caramel flavor of Dulce de Leche and our new Caramel Milkshake are out of this world!"

Rita's signature Italian Ice is a smooth and delicious frozen treat, made fresh daily and available in over 65 flavors, including the new Dulce de Leche Cream Ice, available now through October 22nd, 2013. For a list of Rita's locations please visit: www.ritasice.com.

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984. That's almost thirty years of Rita's happiness!

About Rita's Franchise Company

Rita's Franchise Company, founded in 1984 and headquartered in Trevose, PA, is the largest Italian Ice concept in the United States, currently operating in 21 states with over 600 outlets. Rita's presently has international outlets opening in China, India, ABC islands (Aruba, Bonaire and Curacao), and Canada, and is continuing to grow nationally and internationally through franchise opportunities.

The popular chain offers a variety of frozen treats including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Milkshakes, Sundaes with Unlimited Toppings, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, "Ice, Custard, Happiness," has been the brand's motto, and almost thirty years later, Rita's is still dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere.

Rita's topped the Zagat Survey for the #1 Best Quick Refreshment, Ice Cream/Custard for 2012, and was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal" and named Top 100 on Entrepreneur Magazine's "Top 500 Franchise Rankings" in 2012. For more information about Rita's please call 1-800-677-7482 or visit www.ritasice.com or www.ownaritas.com.

SOURCE Rita's Italian Ice

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