October 18, 2013 // Franchising.com // ShakeAway, the inventive global milkshake concept with an international cult following, is coming to America! We are set to remember what our taste buds have been missing as ShakeAway makes its U.S. debut with its first stores in California, New York and Georgia, targeted to open in late 2013 and early 2014.
The World's Largest MilkShake Bar Company™ and original re-inventor of the milkshake, ShakeAway has been enticing palates and bringing smiles to loyal customers' faces since the opening of its first location in the U.K., in 1999. During this time, ShakeAway has become a worldwide phenomenon, attracting the attention of franchisees in more than 60 countries around the globe. In addition to upcoming openings in the U.S., further expansion is planned for Oman, Qatar, Dubai, Mexico, South Korea, Turkey, Malaysia, India, Pakistan and the Philippines joining stores already open in Saudi Arabia and Bahrain, with growth plans for more than 200 shops in 12 countries and counting over the next few years.
For those looking for the next big investment opportunity, ShakeAway is an exciting concept with a unique business model unlike any other. The brand operates under a low build-out costs and high profit margins model. ShakeAway's flexible concept offers room for individuality and the ability to maximize the business opportunity locally with a unique three-tiered, very low cost marketing program that drives brand awareness tailored to each market. Each ShakeAway location showcases the franchisee's creativity and dedication through its fun environment, amazing products and active use of social media platforms to connect with loyal customers and locals on a daily basis.
ShakeAway outfits each shop with its own ShakeAway TV and ShakeAway radio channel that can be customized in any language to target the interests of each location's loyal ShakeAway customers. Each store has a unique Facebook page enabling interaction with the local customers on a daily basis. Fun promotions like the record deal competition with Nestlé® and the launch of “Battleship” with Warner Bros. help ShakeAway connect with customers even after they've left the store.
ShakeAway's unique brand experience captivates customers and keeps them coming back time and time again. ShakeAway is a highly inventive brand focused on its customers, who consider the company a cult brand unmatched by any other. Customers are passionate about the brand and it's not unusual for stores to have lines out the door, with customers willing to wait almost an hour to get their favorite shake- even in the snow!
ShakeAway's talented servers, known as Shakettes, put the decision-making in the customers' hands, while taking them through a process that allows them to customize their milkshake exactly the way they want, every single time. It's not uncommon for a customer's unique combination to go from a personal favorite to a ShakeAway menu staple- more than 255 items on the current menu came from customers. One customer even blended a cheeseburger and fries, with surprisingly palatable results! At ShakeAway, blending delicious milkshakes is not just a job -- it's an art.
Shakettes are skillfully trained using ShakeAway's innovative blending methods to consistently make great-tasting milkshakes with the highest quality ingredients. ShakeAway has many secret blending techniques, perfected over many years, that keep competitors guessing. Product information is kept by ShakeAway on a secure server that is moved every month to the resist the many hackers trying to figure out how the brand blends their famous shakes.
Eating and drinking a milkshake is just as much of an art as blending it. ShakeAway has truly re-invented the shake and customers will tell you that you drink and eat a ShakeAway shake, as they have learned over many years how to expertly retain small pieces of the blended ingredient that comes through the straw. This is no easy feat- unless of course you have been trained by ShakeAway and signed the secret Shakette charter where everyone is sworn to protect the secret blending methodology.
At ShakeAway, tasting is believing. That's why every store does sampling at least three times a day. ShakeAway's world-famous menu offers an amazing variety of signature shakes, fit & healthy shakes, fizzy soda shakes and hot shakes (Yes, really hot shakes), frozen yogurt, smoothies and low-fat fries. ShakeAway offers more than 180 delicious ingredients known across the globe, including Nestlé®, M&M's®, Milky Way®, banana, fresh strawberries, fresh pineapple, OREO®, Skittles®, Nutella®, tiramisu and luxury chocolate truffles. In addition to world-famous ingredients, Shakeaway also uses local favorites, with 25% of the menu customized to that specific store with ingredients not available elsewhere. Don't forget about ShakeAway's Millionaire Milkshake with real edible gold, premium dark chocolate, roasted hazelnuts and whipped cream. The options are literally endless and there is something to suit every mood. It's no wonder why ShakeAway customers say, “live forever and never have the same milkshake twice.”
ShakeAway's delicious menu doesn't just stop with milkshakes. ShakeAway has also reinvented frozen yogurt, using high quality 100% fat free frozen yogurt packed with high quality, fresh ingredients. Great-tasting combinations, like the Jennifer – frozen yogurt made with fresh raspberries, chunky Chips Ahoy® and granola on top – are prepared fresh every time and eat more like an ice cream than a yogurt. Customers never have to worry about getting to the bottom of their yogurt cup and having no topping left to enjoy with the last few bites- the expertly blended combinations achieve the perfect balance of ingredients to ensure the best taste and eating experience for the customer.
Thirsty for something a bit on the healthier side? ShakeAway has also reinvented the smoothie to achieve the perfect taste using a variety of fresh fruit, crunchy ice, apple juice and fat free yogurt. The end result is a refreshing smoothie bursting with healthy, nutritious ingredients and packed with flavor.
Ditch the drive-thru and come to ShakeAway. For those looking for something to nibble on with their milkshake, ShakeAway has turned their attention to everyone's favorite fast food – fries. ShakeAway offers low-fat, tasty fries cooked to hot and crispy perfection. A ShakeAway milkshake coupled with fries makes the perfect pair.
ShakeAway is The World's Largest MilkShake Bar Company™ and original re-inventor of the milkshake with a total of 40 shops, including 11 corporate and 29 franchise locations in the U.K., Bahrain and Saudi Arabia. Founded in Bournemouth, U.K. in 1999, ShakeAway has created a phenomenon with a passionate customer base that continues to grow throughout the world. ShakeAway has developed a world-famous menu of endless possibilities with customized-to-order refreshing milkshakes, smoothies and frozen yogurts from more than 180 ingredients, along with crispy, tasty low-fat fries. It's no wonder why ShakeAway customers say, “live forever and never have the same milkshake twice.” For more information on ShakeAway, visit www.shakeaway.com or connect with us on Facebook and Twitter. For information on franchise opportunities, visit http://www.youtube.com/watch?v=_DAR8CQWVZs.