"When words fail" is first advertising campaign from new agency The Richards Group
November 25, 2013 // Franchising.com // WALLINGFORD, Conn. - Having difficulty finding the right words to express your special emotions this holiday season? If so, Edible Arrangements® fresh fruit bouquets and chocolate dipped fruit are THE. BEST. GIFT. EVER. – and can say it for you!
The company's just launched advertising campaign – "When words fail . . . Send THE. BEST. GIFT. EVER" – depicts the familiar dilemma of not being able to find the right words to communicate a special feeling – and how a fresh gift from Edible Arrangements is the perfect solution. It is the first advertising campaign produced for Edible Arrangements by The Richards Group of Dallas, Texas, which was selected as the new creative agency of record earlier this year.
"We're very excited about the new commercials," said Edible Arrangements Founder and CEO Tariq Farid. "Everyone has faced the challenge of finding just the right way to express special feelings at an important time, and our fresh fruit bouquets or dipped fruit are the ideal answer. They are beautiful and delicious, and they create a 'WOW moment' for anyone who receives them. It's the perfect way to celebrate all that is good in life."
In addition to airing on selected networks throughout the holidays, Edible Arrangements' new ads will appear on some of the most popular network specials of the Holiday season, including the Macy's Thanksgiving Day Parade, the Rockefeller Center Christmas Tree Lighting and other holiday events.
With over 1,100 franchise locations open or under development worldwide Edible Arrangements International is the leading purveyor of delicious, high quality, artistically designed, fresh fruit arrangements that are delightful and healthy gifts and centerpieces for everyday occasions and events. Tariq Farid developed and launched the company in 1999 in East Haven, Conn., after many years in the floral industry. The company has been recognized as an industry leader since its inception, including ranking first in its category in Entrepreneur magazine's annual "Franchise 500" for the past six years and also placing in Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises." Edible Arrangements® was named one of the Top 5 Businesses in Connecticut by Inc. magazine's first Hire Power Awards in 2012 and has also ranked on the "Inc. 5000" list of the fastest growing privately-held companies for eight consecutive years. The company was recently recognized as one of the "Top 100 Internet Retailers" by Internet Retailer magazine and was also named as one of 1851's "Top 100 Social Franchises." Guests may order arrangements by telephone at 1-877-DO-FRUIT, at one of the company's retail stores, or online at EdibleArrangements.com. EDIBLE ARRANGEMENTS® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements®