One Millionth RediCard® Member Signifies Demand for Brand at Red Roof Inn®
In a Competitive Landscape, Red Roof® Sees Success with Loyalty Rewards Program
December 05, 2013 // Franchising.com // Columbus, Ohio – Red Roof has enrolled their one millionth RediCard member, Mr. Princeton Rudert of Madison, WI. The one millionth enrollment signals the popularity and importance of the loyalty program to the brand's guests, as well as how successful RediCard has been compared to similar economy segment loyalty cards. While the lucky registrant earned a wealth of awards and bonuses including 1,000,000 bonus points (equivalent to 166 free room nights) and a party at the Inn where he was registered (complete with a cake, balloons and a celebration), the one millionth registrant for RediCard truly indicates the health and continuous growth of the brand in a tough, competitive market as well as the loyalty of guests who over the years have demonstrated over and over again that value is integral to their lodging choices.
"The sign up of the one millionth RediCard member is a wider indicator of the success not only of the program but the Red Roof brand in the competitive economy lodging segment," says Marina MacDonald, SVP, Sales & Marketing Red Roof. "Reaching the one millionth RediCard member is such a milestone for us. It proves that RediCard has become an integral part of our guest experience and a shining star in our business and marketing strategies. As indicated by this RediCard achievement, enthusiasm for our brand grows exponentially every day, every week and every year. Guests come back to us over and over again, using their RediCard points to enhance their stay at Red Roof."
Loyalty programs are more popular than ever. Membership has grown by 50% since 2007 according to hospitality research firm, Market Metrix. More than 40 percent of all travelers are members in one or more rewards program. Rewards program members are known to be more brand-loyal than non-members and also more likely to recommend a hotel to a friend or family member.1
The Red Roof RediCard program, which is the richest loyalty program in the economy lodging industry, allows valued guests to take advantage of membership perks year round including: express check-in, bottled water upon arrival and each night of their stay, reward points that never expire as long as guests continue to stay with Red Roof, a member-only toll-free reservation line, early notice and exclusive offers for RediCard members, online, member-only access to account information and a courtesy hold for late arrivals.
Red Roof Inns are pet-friendly properties, offering fee-free stays for pets at more than 360 properties. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).
About Red Roof®
Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has over 360 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. Red Roof's NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate Red Roof's dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+® enhanced offering that promises guests an enhanced experience at a value price. Nice Place. Nice Price® is what every consumer can expect when they stay at any one of our hotel locations; and because our company has a single brand in our portfolio, Red Roof® also offers franchisees One Brand. One Focus™. Red Roof's loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof® 'you stay happy, pets stay free' as one well-behaved pet is welcomed per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
SOURCE Red Roof
Hill & Knowlton