Hooters Brings New, Contemporary Design to Three Remodeled Richmond-Area Locations

Virginia Hooters Fans are Invited to Visit the Completely Remodeled Locations

ATLANTA - December 17, 2013 - (BUSINESS WIRE) - Hooters of America, LLC, today announced that three Richmond-area Hooters locations have recently received a completely remodeled look: Hooters of Richmond, Hooters of Chester and Hooters of Chesterfield. With a fresh interior and exterior design featuring sleek and contemporary finishes, modernized furniture and technology and a more comfortable dining experience, the remodels represent the new image of Hooters.

"The updates were all made with our guests in mind; we hope that local customers will celebrate the remodeled locations as ideal places to kick back and relax after work, get together with friends to view their favorite sports teams and enjoy a delicious meal with their families."

"Hooters is proud to introduce the modern design enhancements to the Richmond community, as they are among the first in the nation to experience the new look," said Mark Whittle, vice president of franchise development, Hooters of America. "The updates were all made with our guests in mind; we hope that local customers will celebrate the remodeled locations as ideal places to kick back and relax after work, get together with friends to view their favorite sports teams and enjoy a delicious meal with their families."

From the moment they walk through the doors, guests will relish a brighter feel with more open space to encourage social interaction and beckon people walking by to come in and join in the fun. The new design elements including high-back chairs and booth seating will surely keep guests comfortably seated for hours. Each location seats more than 200 guests and range in size from 6,200 to 7,500 square feet. The Richmond and Chester Hooters locations also feature outdoor patios with additional seating, creating a spacious environment that is an ideal setting for group dining.

One element fans will be sure to notice is the centralized location of the bar area, which offers a full range of liquor, beer and wine options. The restaurants are surrounded by a series of large, high-definition televisions for more clear lines of sight to guests' favorite sporting events.

The buildings themselves embrace a modern atmosphere, with a rustic undertone in order to maintain aspects of Hooters' original beach oasis theme. The new design features sleek finishes on the interior and exterior of the buildings, but there's still a hint of the original architecture through the use of wood throughout each space.

In addition, the new Richmond-area Hooters locations will feature the expanded full menu, offering even more salads, sandwiches, seafood dishes and other delicious food options for guests to enjoy. Of course, Hooters continues to serve its world-famous traditional and boneless chicken wings with Buffalo sauce favorites, ranging in heat from mild to 911, as well as signature sauces and rubs, such as teriyaki-style samurai, lemon pepper and chipotle honey.

This holiday season, Hooters is helping guests stuff their stockings by offering added value with the purchase of Hooters gift cards. From now through Dec. 25, for every $25 Hooters gift card purchased at any domestic Hooters location in the U.S., guests will receive an extra $5 "Santa's Bucks" bonus gift card, redeemable beginning in the New Year.

The remodeled Hooters of Richmond, located at 7912 W. Broad St. in Richmond, Va., Hooters of Chester, located at 2401 W. Hundred Rd. in Chester, Va., and Hooters of Chesterfield, located at 1211 Huguenot Rd. in Midlothian, Va., are now open. For questions or to request photos of the new locations, visit the Hooters newsroom at http://news.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 27 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.

Contact:

Largemouth Communications

Kelly Propst
919-459-6453
kelly@largemouthpr.com

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