Arby's Named Top Quick-Serve Dining Experience in a National Mystery Shopper Survey
Arby's Delivers on Continued Efforts to Provide the Best Guest Experience
ATLANTA - Jan. 15, 2014 // PRNewswire // - A recent mystery shopper campaign conducted by Service Intelligence, a Charlotte, NC-based data-collection company, revealed that Arby's was named one of the top quick-serve restaurants in the U.S. to provide an overall excellent guest experience and menu offering. Mystery shoppers were sent to quick-serve and fast-casual restaurants around the country and asked to share their candid feedback about their experiences. Arby's, through its continued dedication to inspiring smiles through delicious experiences, made its way to the top of the list in several categories.
Among those categories surveyed, Arby's ranked #1 in overall performance and interior cleanliness, and placed among the top three in exterior appearance and customer service. These scores surpassed those of several other QSR brands, as well as some key players in fast-casual.
The Service Intelligence survey revealed that more than two-thirds of mystery shoppers agreed they had a better experience at Arby's than they normally have at a fast-food restaurant. The comments and feedback about the company were impressive and denote that although many of the shoppers were not initially Arby's fans, they would certainly be frequenting the chain more regularly.
"Arby's solid scores across the board reveal an organization that has what it takes to run a successful franchise chain," says Cameron Watt, president and CEO of Service Intelligence.
"We're very pleased to see that our dedication to the guest experience, in combination with our commitment to providing an innovative menu, is receiving such tremendous feedback," said Arby's CEO, Paul Brown. "Our goal is to serve, refresh and delight our guests with every interaction."
Through recent innovations to its menu, a dedication to a continuously evolving product pipeline and the inclusion of successful limited time offers, including the Smokehouse Brisket sandwich and KING'S HAWAIIAN® Roast Beef sandwiches, Arby's has reinforced its efforts to consistently provide differentiated, high-quality, premium products that its guests love and crave.
About Arby's Restaurant Group
Arby's Restaurant Group, Inc. is a leading international quick-service restaurant company operating and franchising more than 3,400 restaurants worldwide. Arby's was the first nationally franchised, coast-to-coast sandwich chain and has been serving fresh, craveable meals since it opened its doors in 1964. The Arby's brand strives to inspire smiles through delicious experiences. We are on a never-ending quest for the perfect sandwich, starting with the Classic Roast Beef and French Dip to the deli-style Market Fresh® line of sandwiches and salads. Visit Arbys.com for more information and to connect with Arby's on Facebook, Twitter, LinkedIn, Instagram and other social media channels.
SOURCE Arby’s Restaurant Group, Inc.
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