COLUMBUS, Ohio - January 24, 2014 - (BUSINESS WIRE) - Red Roof Inn, a leader in the economy lodging sector, has named Matthew Hostetler, Senior Vice President of Franchise Sales and Development, effective immediately. He will be responsible for leading the Franchise Development Directors in aggressively growing the brand and will report directly to Phil Hugh, Chief Development Officer. Previously Hostetler served as Senior Vice President of Franchise Development, Engel & Völkers USA in New York, NY.
"Matthew brings a proven combination of strong franchise development, mergers, acquisitions and sales experience to Red Roof Inn," says Phil Hugh, Chief Development Officer, Red Roof Inn. "His experience will be key as Red Roof continues to expand and grow in this highly competitive sector."
Hostetler graduated from California University of Pennsylvania and has had a series of notable industry leadership roles throughout his career. Prior to his role as Senior Vice President of Franchise Development, with Engel & Völkers USA, Hostetler led franchise development for Coldwell Banker & Coldwell Banker Commercial where he was responsible for growth in strategically planned markets as well as mergers and acquisitions throughout the United States and Canada.
Hostetler also held the roles of Managing Director Franchise Development and Franchise Development Director with Wyndham Worldwide.
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable, and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!™". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies