January 27, 2014 // Franchising.com // LAS VEGAS – Capriotti's Sandwich Shop announces the hiring of Quentin Wilson as Director of Marketing. Wilson will join the executive team to oversee the marketing efforts of the well-established Capriotti's brand, playing a key role in Capriotti's continuing nationwide expansion and ensuring its continued success.
Though new to Capriotti's, Wilson brings nearly a decade of food and restaurant marketing experience. Before joining Capriotti's, Wilson was the New Restaurant Opening Marketing Manager at Raising Cane's, a national chicken fingers franchise with more than 175 stores operating in over 17 states, where he broke every sales record in the company's history during his tenure. At Raising Cane's, Wilson was able to open 50 restaurants in the span of two years, establishing the brand as one of the fastest growing restaurants in the industry. Wilson also worked as Regional Marketing Supervisor at McDonald's for over five years where he steered the marketing of successful product launches such as the McCafe, Snack Wrap and Angus Burgers for 210 McDonald's restaurants throughout Texas and Oklahoma. In addition to his marketing career, Wilson also served for five years in the U.S. Marine Corps.
"Capriotti's is a great fit for me because I believe in the passion behind the brand and the idea of changing the world one sandwich at a time," said Wilson. "I am eager to bring my experience in marketing and work ethic from the Marines and look forward to working with the talented Capriotti's team."
"With Quentin's proven success working with both national and regional brands, we are confident he will be a valuable asset to the Capriotti's family," said Ashley Morris, CEO of Capriotti's. "Quentin has a thorough understanding of marketing in the restaurant franchise space and we anticipate unique and engaging initiatives from him in the years to come."
For information regarding Capriotti's please visit www.capriottis.com.
Founded in 1976, Capriotti's Sandwich Shop, is an award-winning sandwich shop that remains true to their 37 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti's fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and is a recent winner of "Best of" awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 company-owned and franchise locations in 14 states and federal districts across the U.S. including: Arizona, California, Delaware, Florida, Iowa, Maryland, Massachusetts, Nevada, North Carolina, Pennsylvania, Texas, Utah, Wisconsin and Washington D.C. Their signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit www.capriottis.com.
SOURCE Capriotti's Sandwich Company
Konnect Public Relations