TCBY™ Releases First Ever Full Plant-Based, Dairy-free Vanilla Frozen Yogurt With Silk® Almondmilk Partnership

Responding to the requests of their diet-restricted consumers, TCBY™ announces, "You can have your vanilla Fro-Yo and eat it too!"

DENVER - Jan. 27, 2014// PRNewswire // - TCBY™ the first and largest frozen yogurt brand, is pleased to announce it has evolved its partnership with Silk® Almondmilk to create its most recent vegan offering. Silk Vanilla Almond Fro-Yo perfectly blends the expertise and innovation of two leading food brands by introducing the latest addition to TCBY's delicious, dairy-free frozen yogurt line.

"If you love frozen yogurt, you're going to love our new Silk Vanilla Almond Fro-Yo. Regardless of any dietary constraints, we want all of our customers to enjoy a classic vanilla frozen yogurt, without sacrificing on taste," says Dustin Finkel, Vice President of Marketing & Strategy at Famous Brands International.

The dairy-free Silk Vanilla Almond Fro-Yo will be launching in stores in January. Select stores will offer double the plant-based flavors with the previously released Silk Chocolate Almond, which just earned a Libby Award from PETA for Best Vegan Dessert in 2013. TCBY's exclusive partnership with Silk has allowed more consumers to enjoy frozen yogurt than ever by offering dairy-free alternatives.

According to Silk, working with TCBY™ is part of their overarching goal to create accessibility to all kinds of foods, treats, and indulgences for those with dietary restrictions. "Sometimes having a restricted diet can feel like a daily exercise of little sacrifices and amended cravings," says Craig Shiesley, Senior Vice President, Plant-Based Food and Beverages. "It makes us happy to know that consumers can enjoy a dairy-free treat at TCBY to further fuel the passion for plant-based foods."

Since introducing their first dairy-free Fro-Yo, TCBY™ has received an overwhelming number of heartfelt emails from moms. "For the first time, moms can bring their entire family, regardless of dairy allergies, to TCBY for a delicious treat," adds Finkel. "Those types of comments always get us."

About TCBY™

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About SILK

Silk was founded in 1996 on a promise to make the world a healthier place. The brand believes that plant-based foods are the best way to nourish people and the planet and today offers a broad portfolio of nutritious, great-tasting milk alternatives, including Silk® Soymilk, Silk PureAlmond® and Silk PureCoconut®. Silk's products use the highest-quality plant-based ingredients. In addition, Silk's entire plant-based beverage portfolio is or will be enrolled in the Non-GMO Project's Product Verification Program. Silk is also committed to making the world a healthier place through socially responsible and environmentally sustainable business practices, such as the Responsible Soybean Sourcing & Production Program, the traceability website (www.silksoymilk.com/traceit/) and Silk's legacy of using and championing renewable energy. For more information, visit www.silk.com, Facebook.com/SilkUS or follow us on Twitter @LoveMySilk.

Contact:

Chelsea Hartnett
310-395-5050
chartnett@blazepr.com

SOURCE TCBY

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