January 30, 2014 // Franchising.com // WINSTON-SALEM, N.C. – Solidifying themselves as a leader in the casual dining industry, East Coast Wings & Grill announces 10 years of same store sales increases proving the longevity of the gourmet-style buffalo wing concept within a competitive market.
"The team is proud to celebrate a decade of continued success. Reaching this milestone sets East Coast Wings’ place as a top industry performer and proves we have established an unwavering business model for investors," said Sam Ballas, President and CEO of East Coast Wings & Grill. "Our commitment to fresh wings combined with our family oriented atmosphere gives us an edge in the chicken wing segment that our competitors just don’t possess."
The key driver of their financial success is the unit-level economic process that Ballas pioneered in the restaurant franchise industry. East Coast Wings & Grill's priority focus is on processes and systems that maximize each location’s bottom line.
The casual dining company ended 2013 with 27 locations and the same store sales increases were up 2.2% from 2012 across the system. The brand rolled four additional units into 2014 for early open dates in the first part of the year.
Currently, East Coast Wings & Grill has stores open and operating throughout North Carolina, Texas, Central Florida and most recently South Carolina. The casual dining chain has signed agreements to add over 80 new restaurants over the next five years, including active development plans in Tennessee and Georgia for the first quarter of 2014 and future growth in Virginia, Florida, South Carolina, Pennsylvania and Kentucky.
Dedicated to consistent, great-tasting, freshly prepared food for families, the growing brand creates a warm and inviting environment for communities to gather. While its 75 flavors and 675 combinations of buffalo wings remain a staple, East Coast Wings & Grill’s six-page menu incorporates casual dining fare including burgers, salads, sandwiches and more.
"The sales growth is proof that East Coast Wings & Grill is a renowned brand among consumers in our markets," Ballas added. "We will not stop here and look forward to continuing development with qualified franchise partners across the nation."
For more information on East Coast Wings & Grill, visit www.eastcoastwingsfranchise.com.
East Coast Wings & Grill, a fast growing casual dining chicken wing franchise, has 28 locations and has signed agreements to add 80 new restaurants across the country within the next five years. The franchise concept not only caters to the chicken wing lover by offering 75 different flavors of chicken wings in any of nine heat intensities, but also salads, wraps, sandwiches, burgers and more, all using fresh, not frozen ingredients. To learn more about the franchise concept or about exciting franchise opportunities please visit www.eastcoastwingsfranchise.com for more information.
SOURCE East Coast Wings & Grill
Fishman Public Relations