Maui Wowi Appoints Justin Livingston to Vice President of Business Development

Greenwood Village, Colo. (PRWEB) January 30, 2014 - Maui Wowi, a world leader in the mobile event business serving premium, fresh fruit smoothies and Hawaiian coffee, today announced the appointment of Justin Livingston to Vice President of Business Development, a newly created position at the company.

Livingston has been with Maui Wowi for eight years and, most recently, served as the brand’s Director of Global Franchise Development. He now oversees an entire team that is focused on upholding and expanding a strong worldwide brand reputation. Their efforts are dedicated to finding the right people to represent Maui Wowi through franchise ownership and making their dreams a reality.

In his new role, his core responsibilities will be focused on properly growing and expanding the brand domestically while taking on an integral role in the expansion of the brand’s international program. Livingston will also spearhead a new licensing program designed to increase the presence of Maui Wowi products with the goal of building the overall equity of the brand and driving business to franchisees. In addition, Livingston will work closely with the brand’s Directors of Regional Support to help them grow their areas with successful franchisees and increase the brand’s presence in each of those regions.

"Justin has robust knowledge of our company and our franchisees, and knows exactly how to execute the right programs to help drive us forward," said Mike Weinberger, Chief Executive Officer of Maui Wowi. "His appointment as our Vice President of Business Development reflects recognition for the remarkable accomplishments over the past several years and our confidence in him as we continue to accelerate revenue and franchise growth."

Throughout 2014, Maui Wowi plans to open 50 franchise units throughout the U.S., adding to the franchise system’s 450 units in seven countries.

About Maui Wowi

Before the days of big Hawaiian resort hotels and fiberglass surfboards, surfers spent long, lazy days partaking in the tasty waves of the North Shore beaches. As the legends of the surfers grew, many were drawn to the healthy, carefree lifestyle of Hawaii. Since 1982, Maui Wowi Hawaiian has been spreading the "Aloha Spirit" across the world with its premium Hawaiian coffees, all-natural fresh fruit smoothies and authentic Hawaiian products. From event carts, mall kiosks and stand-alone retail locations, Maui Wowi Hawaiian operates 450 locations in seven countries. For more information about Maui Wowi Hawaiian’s flexible, low cost franchising opportunities, visit


Justin Livingston
Maui Wowi Hawaiian Coffees & Smoothies
+1 (303) 865-3215 Ext: 115



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