TCBY and Mrs. Fields Unite To Offer - And Celebrate - The Sweetest Pair

Iconic Brands in Tasty Treats Search for America's "Sweetest Pair" While Joining Forces to Offer Mrs. Fields Cookie-Flavored Frozen Yogurts and Toppings

February 20, 2014 // Franchising.com // Denver, Colo. – Famous Brands, the parent company to TCBY™ and Mrs. Fields™, is bringing together its renowned brands in the first ever joint consumer offering. On February 20, 2014 – for a limited time – TCBY will feature Mrs. Fields Chocolate Chip Cookie and Peanut Butter Dream Bar flavored yogurts with Mrs. Fields Nibblers bite sized cookie toppings.

To celebrate the delectable pairing, TCBY will host an online contest to find America's sweetest couple. From now until April 20, 2014, soon-to-be-betrothed couples can enter to win a Mrs. Fields and TCBY dessert bar at their upcoming wedding reception or engagement party. During the nine-week campaign, followers on TCBY's Facebook page will participate in the unfolding courtship between cartoon yogurts and toppings while they are encouraged to submit for, or nominate, real-life sweetest couples.

Mrs. Fields, America's most beloved cookie, and TCBY, the first and largest frozen yogurt brand, came under the same umbrella company in 2000. This is the first time the two brands are combining their talents with TCBY treats that showcase the harmonious pairing.

"It just made sense that these two brands come together with a unique product offering," says Dustin Finkel, Vice President of Marketing & Strategy at Famous Brands International. "The TBCY and Mrs. Fields pairing offers the best of the fro-yo and cookie worlds. We look forward to celebrating the union – and sharing the love – with America's sweethearts."

The Sweetest Pair social media contest will begin on February 20, 2014, with the final couple to be announced on April 25, 2014. TCBY and Mrs. Fields will provide a delicious catered dessert bar to ensure a sweet experience for the couple and their guests.

About TCBY™

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Mrs. Fields™

Founded by Debbi Fields in 1977, Mrs. Fields created a new category of treats. After opening her first store in Palo Alto, California, the Mrs. Fields name quickly became associated with warm, freshly baked cookies right out of the oven. Mrs. Fields currently has over 400 franchise locations worldwide, is a part of Famous Brands International and is sister company to TCBY™. To learn more, visit www.mrsfields.com, www.facebook.com/mrsfields or follow us @MrsFields.

SOURCE TCBY™

Contact:

Chelsea Hartnett
Senior Account Executive
The Clock Tower
(310) 395-5050
www.blazepr.com

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