Play Hooky at Hooters with March Game Day Offers

Find your perfect excuse to catch college basketball tourney action with freebie deals and enter to win a trip to the "Big D" at Hooters.com/Hooky.

ATLANTA - March 06, 2014 - (BUSINESS WIRE) - Hooters is offering official excuses to play hooky during basketball tourney season with downloadable deals on menu items all March long. Hoops fanatics can visit Hooters.com/Hooky to download coupons for featured food specials each week.

"We wanted to make it that much easier to play hooky at Hooters by offering free deals each week, not to mention a chance to travel to Dallas for a piece of the action as college basketball icons duke it out for the national title."

As a bonus, every game day download comes with an automatic entry to win a prize package trip to Dallas for this year’s college basketball finals. Fans can also post a photo with a Hooters Girl on Instagram using the hashtag #HootersHooky during their visit to earn a bonus entry in the Dallas trip giveaway.

The weekly basketball game day food offers available at Hooters.com/Hooky include:

March 14 and 15: FREE Buffalo Chicken Dip

March 21 and 22: FREE Fried Pickle Appetizer

March 28 and 29: Buy 10, Get 10 FREE Wings (boneless or traditional)

"Hooters is always a destination for hoops fans to catch the thrilling victories and bracket-busting madness that comes with college basketball tourney season," said Andrew Pudduck, vice president of marketing, Hooters of America. "We wanted to make it that much easier to play hooky at Hooters by offering free deals each week, not to mention a chance to travel to Dallas for a piece of the action as college basketball icons duke it out for the national title."

The prize package trip to Dallas includes airfare and two-night hotel accommodations for the winner and a friend, plus $100 in Hooters bucks, a $250 cash card, Hooters merchandise and cash for championship game tickets.

Winners will also have access to an exclusive VIP party on Sunday, April 6 at the Hooters of West End, Texas, better known as the "World’s Largest Hooters." Special party guests include Jay Williams, former Duke University basketball great, NBA first-round pick and current ESPN analyst; Joey Chestnut, professional eater and two-time Hooters World Wing-Eating Champion; Marissa Raisor, Miss Hooters International 2013 and Tyler Suess, 2014 Hooters Girl of the Year. The prize package winner will be selected on or around March 24.

Additionally, Hooters will award 100 bonus prizes to help fans show their team pride, with 50 winners receiving a Top of the World baseball hat and 50 winners receiving a The Original Retro Brand t-shirt with the team of their choice.

Just in time for tourney season, Hooters introduced its spring menu with delicious, craveable options. The new Buffalo chicken dip is a combination of tender shredded chicken, spicy Buffalo sauce and creamy, melted cheese served with seasoned tortilla chips. Other feature items include a blackened Mahi sandwich, fiery Buffalo chicken wrap and Southwestern spring rolls. The spring menu is available now through April 20 at participating Hooters locations.

All of the featured Hooters Hooky game day deals are redeemable with any drink purchase. Once downloaded, either print the coupon or display it on a mobile device at your favorite participating Hooters location.

To download the Hooters Hooky coupon deals, view the official rules of the Dallas prize pack and find a participating Hooters location, visit Hooters.com/Hooky.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 28 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.

Contacts:

Kelly Propst
Largemouth Communications
919-459-6453
kelly@largemouthpr.com

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