Red Roof Inn® Awarded Best Budget Hotel Brand by USA Today Readers

Reader's Choice Award Solidifies Brand's Leading Edge

March 11, 2014 // Franchising.com // Columbus, Ohio – Red Roof Inn has just been named the "Best Budget Hotel Brand" in USA Today's 10Best Readers' Choice Awards poll. The Best Budget Hotel Brand designation is an indicator of the loyalty of guests who over the years have demonstrated that value remains king. Red Roof, the leader in economy lodging, offers a "nice place at a nice price" at more than 360 locations nationwide.

"At Red Roof we continually listen to our customers in order to evolve the brand," says Andrew Alexander, President, Red Roof. "In this highly competitive environment, brands that give their customers what they want, win in the marketplace. This number one ranking is proof that Red Roof is leading the economy lodging sector, surpassing our competitive set and putting the guest experience first."

The brand recently leveraged valuable customer feedback to implement upgrades at properties around the country with the launch of Red Roof PLUS+. The brand extension, designed to provide an enhanced experience at a value price, positions Red Roof as an "upscale economy" choice. With this new category of lodging, the brand is committed to ""Adding More Wow to Your Stay!™".

The 10Best Readers' Choice Travel Award which is promoted by USA Today, the nation's largest newspaper, is a contest that launches one new category each week, revealing 20 nominees chosen by a panel of relevant experts which include a combination of editors from USA TODAY; editors from 10Best.com as well as expert contributors and sources. The contest allows readers the ability to vote online for one nominee per category, per day.

Red Roof Inns are pet-friendly properties, offering fee-free stays for pets at more than 360 properties. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 360 properties in the U.S. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand recently completed a $150 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!™". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location; and because the company has a single brand in their portfolio, Red Roof also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

SOURCE Red Roof®

Contact:

Lindsey Norris
Hill & Knowlton
lindsey.norris@hkstrategies.com
(305) 443-5454

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