MOOYAH Burgers, Fries & Shakes Opens Doors in Glenview, Ill.
Young Entrepreneur Spearheads Customizable Burger Franchise’s Growth in Chicagoland Area
Dallas (PRWEB) March 26, 2014 - Burger enthusiasts in the Chicagoland area can look forward to having something new to drool over in 2014 and beyond, as MOOYAH Burgers, Fries & Shakes (MOOYAH), a fast-casual, "better burger" chain will open its doors for the first time on March 26, 2014 in Glenview, Ill., with an additional four restaurants scheduled to open over the next 18 months. Spearheaded by local entrepreneur, Jignesh Patel, the restaurant is located at 1839 Tower Drive and is the first MOOYAH to open in the state of Illinois.
"I’m excited to finally open my doors and offer high quality, fresh burgers to the Chicagoland area," Patel said. "I joined the MOOYAH family because I experienced first-hand how appealing the burgers are and how welcoming the family-friendly atmosphere is. I’m looking forward to introducing the concept to customers and connecting with the neighborhood on a more local level."
Despite his young age, Patel, 24, has extensive experience in the restaurant franchise industry. Starting out as a general employee for Subway at the age of 15, he moved his way up to become the general manager before deciding to open his own restaurant in 2008. Patel currently operates one out of the 10 Subway locations that his family collectively owns.
As the first MOOYAH franchisee in Illinois, Patel will be focusing his efforts on establishing the brand’s presence in Glenview before looking to grow in surrounding areas.
"Being the first franchisee in the state is really exciting," he said. "I’m starting from the ground up and learning a lot along the way. We’re looking to open a second restaurant within six months of our debut in Glenview."
At MOOYAH, guests start their made-to-order burger experience by choosing from freshly-baked white or whole wheat buns, or a low-carb, bun replacement of iceberg lettuce leaves. Next, Guests have the option of never-frozen 100 percent American beef, Jennie-O® turkey or the mouthwatering veggie patty, all decorated with unlimited veggies and a choice of nine delectable sauces.
In addition, the sides and dessert are not to be forgotten. MOOYAH French fries are not an afterthought, but a crucial component of the whole MOOYAH experience. The daily-cut spuds are always cooked fresh, and transformed into the perfect French fries through a proprietary six-step, 24-hour process. Guests also have the option of the ever-popular Sweet Potato Fries. To offset the savory side of the menu, MOOYAH offers handcrafted shakes made with 100 percent real ice cream. Like their burgers, MOOYAH shakes can be customized with fun ice cream flavors and sweet toppings such as M&M’s®, cookie dough and peanut butter cups.
"The burger segment is seeing a huge rise in popularity in the Chicago area, so there isn’t a better time than now to increase our presence in the state," said Michael Mabry, Vice President of Operations and Franchise Development for MOOYAH. "MOOYAH’s commitment to freshness, an excellent experience, superb Guest service and better-for-you options like our Spicy Black Bean Veggie Burger and Iceburger make it a wonderful fit for the market."
Reflecting on 2013 alone, MOOYAH has plans to continue its sustained expansion, already predicting that the brand will add over 1,000 jobs to local communities through its restaurant openings in 2014. MOOYAH shows no signs of slowing down and aims to deliver a simple American classic that’s not only made well, but produced in a friendly and comfortable environment to new and fresh markets in the future.
For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MOOYAHBurger.
For franchising opportunities in Illinois, development agents Ardag Tachian and Scott Adams can be reached at firstname.lastname@example.org and email@example.com.
About MOOYAH Burgers, Fries & Shakes
MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named "best burger" in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.
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