March 28, 2014 // Franchising.com // CORALVILLE, IA - Pancheros Mexican Grill (www.pancheros.com), a fast casual Mexican restaurant specializing in mouthwatering burritos, is marking the seventh anniversary of iconic brand personality "Bob the Tool" on April 1st with lottery-style giveaways nationwide.
"Bob the Tool," a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite, was first introduced to Pancheros’ loyal fans on April 1st, 2007. Since his first anniversary, Bob has taken on a quirky life of his own, representing the company’s clever, honest take on Mexican food and commitment to quality burritos. To celebrate his seventh anniversary, any fan who makes an in-store purchase on April 1st and receives a receipt ending in lucky number ‘7’ will win a prize pack of seven free burrito coupons.
"Bob the Tool is the perfect representation of one of Pancheros’ core values – making sure customers enjoy each ingredient in every single bite," said Rodney Anderson, President of Pancheros Mexican Grill. "By celebrating Bob’s anniversary with our patrons, we are able to give back to the very people who helped make our concept so popular."
The Mexican restaurant is one-of-a-kind, utilizing the special spatula to mix ingredients to ensure a uniform taste in each bite. Pancheros will be giving away prizes all day to customers who receive receipts ending in the number "7" in honor of Bob’s seventh anniversary celebration. For more information or to find locations near you, please visit www.pancheros.com.
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with "Bob the Tool" to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and the company plans to have 75 restaurants open across the country by the end of 2014. For more information, visit www.pancheros.com.
SOURCE Pancheros Mexican Grill
Konnect Public Relations