MOOYAH Burgers, Fries & Shakes Continues Middle East Expansion with First Restaurant Opening in Kuwait

Dallas, TX (PRWEB) April 09, 2014 - MOOYAH Burgers, Fries & Shakes, a fast-casual, "better burger" chain, is pleased to announce the recent opening of its first restaurant in the State of Kuwait on March 30, 2014. Located in the dynamic Al Mahboula area south of Kuwait City, the restaurant is the third new country launch in the Middle East for MOOYAH since September of 2013.

The Kuwait restaurant is owned and operated by B&S Restaurants Management and Catering Company (B&S), which has entered into a multi-unit development agreement with MENAFEX LLC (MENAFEX), MOOYAH’s international development partner for the Middle East. B&S is led by Mr. Emad Mohammed Abdullah Al Sultan, managing partner of the company.

"B&S is proud to launch MOOYAH in Kuwait," said Mr. Emad Mohammed Abdullah Al Sultan. "Kuwait is a very competitive food market with brands represented from all over the world. We chose to bring MOOYAH to Kuwait because we believe the quality of the food, menu diversity, ability for Guests to customize their own unique burger, and its family-friendly and fun brand personality set it apart from its competitors."

Founded in Dallas, Texas, MOOYAH has seen tremendous growth in the last several years, expanding from a Texas brand into an emerging national player and a leader in the growing "better burger" segment of fast-casual dining. The brand is currently in four countries and 13 states. In 2014, MOOYAH is continuing its strong growth domestically and abroad, with new restaurants slated to open in the Kingdom of Saudi Arabia, Qatar, Canada, and Latin America.

"We are pleased to continue the momentum of both domestic and international growth as we close out the first quarter of 2014," said CEO and President of MOOYAH Rich Hicks. "We could not ask for better international representation from MENAFEX and their franchisees. Their team has done an incredible job fueling our international growth and brand recognition, and it is due to their great execution of our brand abroad that we were recently voted ‘Best Burger in the UAE’ by our consumers there."

MENAFEX is a uniquely-focused company that was founded on the concept of providing complete development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of MENAFEX’s success is having dedicated, brand-focused personnel in a development region. MENAFEX is led by CEO and President Stephen Getty who, in addition to being a classically-trained chef, has more than 20 years of global business operations experience in outsourcing and procurement, as well as quality and efficiency engineering.

"MOOYAH has been incredibly well-received in the UAE, Bahrain, and Kuwait over the past few months," Getty said. "We are fortunate to have partnered with passionate and committed franchisees and look forward to continued success of the MOOYAH brand as both Qatar and Saudi Arabia open their doors this year, and we move forward with expanded development in Asia."

For more information on the growing brand, connect with MOOYAH on Facebook at the MOOYAH Burgers & Fries Fan page or follow MOOYAH on Twitter @MooyahBurger.

About MOOYAH Burgers, Fries & Shakes

MOOYAH Burgers, Fries & Shakes is a fast-casual, "better burger" concept serving mouth-watering made-to-order burgers, hand-cut French fries made from high-quality Idaho potatoes, and handcrafted 100-percent ice cream shakes. Founded in 2007, the Plano, Texas-based company only uses fresh, American lean beef and all-natural Jennie-O® turkey burgers, buns baked in house, real cheeses and toppings made from garden-fresh ingredients. It offers online ordering, and a cookout trailer for corporate, social and fundraising events. In 2014, MOOYAH was named No. 314 on Entrepreneur Magazine’s list of the top 500 franchise brands, moving up from No. 357 in 2013. MOOYAH was also ranked 1st overall in Restaurant Business’s Future 50 list and was listed as No. 8 in Fast Casual Magazine’s annual Top 100 Movers & Shakers in 2013, a list they have been at the top of for several years in a row. In 2013, the brand was named "best burger" in its hometown by DallasChild and NorthTexasChild magazines. In the same year, MOOYAH received recognition in USA Today’s Top 50 Franchises for Military Veterans. For more information on MOOYAH, its menu or franchising opportunities, please visit http://www.mooyah.com. Follow MOOYAH on Twitter @MooyahBurger and connect with MOOYAH on Facebook Fan page.

About MENAFEX

MENAFEX is a uniquely focused company that was founded on the concept of providing complete services in development strategy, brand adaptation and implementation, along with operations support for food service brands internationally. A core component of MENAFEX’s business strategy and success is having dedicated, brand-focused personnel in a development region. MENAFEX is the Master Franchisee or Developer of Italian coffee brand Caffé del Doge, Freshens, Great American Cookie Company, Marble Slab Creamery, and MOOYAH Burgers, Fries & Shakes.

Contact:

Lauren Kaminski
No Limit Agency
312.526.3996

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